Tools

What it does

Tools is the page for audits and checks you run once, when you need one: a technical SEO audit, the AI answer test, a competitor UX audit, a CRM hygiene check, an ads account audit. An engine is ongoing work (reporting, content, social); a tool runs, makes its result, and is done.

• Each tool has its own page: what it does, what you get, how long it takes, what it can cost at most, and what has to be connected first.
• Run opens Ask Nexus with the request filled in. Nexus confirms the cost before anything starts, the same as in Slack.
• Every run is listed on the tool's page, newest first, with the result it made (a report in the Library, or a scorecard page) and who asked for it. A run that failed says why.
• The AI answer test's scorecard opens inside the app, under Tools.

Use it

Open Tools in the sidebar, find the tool (filter by area: search, website, competitors, CRM, paid ads), and press Run. A tool that needs a connection the client doesn't have says which one first.

Building a website or a landing page isn't a tool: it runs over several steps, so it lives in the Content engine.

Troubleshooting

• A run says Failed. Hover the status for the reason Nexus got back, then run it again or fix what it names (a blocked crawl, an expired connection).
• A tool is missing for the client's people. CRM and paid-ads audits are for the account team only.

Machine twins: /help/tools.json · /help/tools.md · /help.json · /llms.txt

Reviewed 2026-10-31. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.