Competitors

What it does

Nexus keeps a list of each client's competitors. It uses it to never cite a competitor in an article, to compare share of AI answers, and for competitor research.

Set it up

• Competitors named in the G2M are blocked from citations automatically, but they aren't on the competitor list until you add them.
• Add one: "Add example.com as a competitor."
• See the list: "Who are their competitors?"

Troubleshooting

• An article cited a competitor. Say "example.com is a competitor." Nexus adds it and removes the link; it's never cited again.

Prompts

• "Add example.com as a competitor."
• "Who are their competitors?"

Machine twins: /help/competitors.json · /help/competitors.md · /help.json · /llms.txt

Reviewed 2026-10-15. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.