G2M strategy

What it does

The G2M is the client's go-to-market strategy: positioning, ideal customers, offer, competitors, tone and no-go topics. Nearly every piece of work reads it, so it's the first thing to get right.

Set it up

There are two ways:

• The client has a strategy document: "Build the G2M from this doc: [link]." You can give several links.
• There is none: "Build the G2M from their website." Nexus researches the site and competitors (about 5 minutes). Sections it can't learn from the web are marked "to confirm with the team".

✋ Share the document with the Google account your Nexus team gave you first if it isn't public.

Check and curate

1. "Open the strategy dashboard." Every section is shown with whether a person changed it.
2. Fill the "to confirm" sections (business goals, unit economics, no-go topics) with the client.
3. Change a section: "Update the G2M positioning: we focus on mid-size fleets."
4. When it's right: "Approve the G2M."

The client can comment in the G2M Google Doc. To apply their comments: "Read the comments on the G2M doc." then "Apply the comments to the G2M." Each comment gets a reply in the doc.

Maintain

Revisit it quarterly or after a positioning change. Sections a person edited are kept when the G2M is rebuilt.

Prompts

• "Build the G2M from this doc: [link]."
• "Build the G2M from their website."
• "Open the strategy dashboard."
• "Update the G2M positioning: we focus on mid-size fleets."
• "Approve the G2M."
• "Read the comments on the G2M doc."
• "Apply the comments to the G2M."

Machine twins: /help/g2m.json · /help/g2m.md · /help.json · /llms.txt

Reviewed 2026-10-15. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.