Run go-to-market as an operating system.
Nexus runs an agency’s whole client portfolio, or a company’s GTM function, as specialist AI agents you direct from Slack: strategy, search and AI visibility, content, paid, social, lead intelligence and operations. Built for agencies. Adopted by GTM teams.
One Nexus for the whole agency. Every client is a model, every channel is pinned, every deliverable is branded to its owner. Your strategists direct; the agents produce, on a schedule, to the client channel.
Nexus sits in your Slack, reads your CRM, ads, analytics and CMS, and turns strategy into published content, optimized campaigns and a pipeline your reps can act on. One model of your company, every channel graded against it.
Not another tool. The layer that runs the tools.
Most teams stitch go-to-market together across a dozen products and tabs. Nexus runs it as one operating system: you give direction in Slack, specialist agents plan, produce and publish, grounded in a model of each client and connected to the systems you already run.
Deliverables, not answers
Branded documents, live dashboards, and content published to the CMS with verified links. The actual work, filed where it can be found again.
Every agent reads the client model first
Go-to-market, brand voice, ICP, keyword universe and memory are persistent state, not a prompt someone pasted once.
Nothing ships without a green light
Every write to a CMS, CRM or ad account is a two-phase workflow: propose, preview, approve, execute, with a rollback path and an audit event.
Built for agencies. Adopted by go-to-market teams.
The same operating system serves both. An agency runs many clients on it; a GTM team runs one company on it, with the same agents, the same model, the same approval gates.
Run every client on one operating system.
One Nexus per agency. Every client is a model, every channel is a pinned Slack channel, every deliverable is branded to the owner. Your strategists direct; the agents produce.
- Monthly reporting, content, social and SEO run on a schedule and post to the client channel.
- White-label delivery: partner owners get their own byline, template and logo.
- Cost metered per client, per user and per agent, with credit accounts when you resell.
Give your GTM team an operating system, not another tool.
Nexus sits in your Slack, reads your CRM, ads, analytics and CMS, and turns strategy into published content, optimized campaigns and a pipeline your reps can act on.
- One model of your company that every channel is graded against.
- Content that ships to your CMS with verified links, in both your languages.
- Target accounts, enrichment and buying committees pushed to HubSpot behind an approval gate.
A specialist for every discipline in the funnel.
Each agent owns one discipline end to end. Direct one from Slack, or put it on a schedule and get the result posted to the client channel.
Strategy & brand foundation
The client model every other agent reads before it acts: go-to-market, brand identity, ICP, paid-media strategy, content strategy.
SEO & answer engines
Search and AI-search as one system: keyword universe, technical health, rankings, and how often AI assistants cite the client.
The content engine
A calendar derived from strategy, then brief, draft, deterministic QA, images, translation and publish to the client's CMS, with verified links.
Paid media
Monthly diagnostics graded against the client's own strategy, a campaign builder that ships paused, and an optimization engine with earned autonomy.
Social & thought leadership
A company base strategy plus a section per author, an idea database, a personal-photo library, and generated creative that carries the client's logo.
Lead intelligence & CRM
Refine the ICP against what actually closed, discover look-alike accounts, enrich with competitive context, find the buying committee, and push to HubSpot behind an approval gate.
Website build
Sitemap and wireframes from strategy, a compiled design system, page copy and a full discoverability pack, for a Webflow build on Lumos or Relume.
Operations
Meetings, tasks, digests and the books, so the people running client work spend their time on client work.
Direct it like a teammate. Get back finished work.
State the intent in Slack
@Nexus build the Q4 content calendar in the client channel. The channel already knows which client; Nexus never asks.
Nexus dispatches
It resolves the client, routes to the specialist agent, loads the strategy and connectors, and does the work while you watch it stream.
You approve what ships
A preview, a count and a sample. Say yes, even hours later, and the approved thing ships exactly as previewed.
It compounds
The deliverable lands in Drive, the CMS or the CRM; the facts land in the client model. Next month runs on a schedule, better informed.
One model. Many interfaces.
The centre of Nexus is not a chat window. It is a model of each client and the commercial work that can be done on it, with Slack, dashboards, documents and machine-readable artifacts as interfaces onto the same state.
- Slack, where the team already works
- Live token-gated dashboards
- Branded documents filed to Drive
- Rendered page previews
- Approval buttons and deterministic acknowledgements
- The dispatcher: one client per channel, resolved every turn
- Schedules and pollers that fire without a prompt
- Two-phase approval gates on every external write
- Cost metering on every model and API call
- Tenant isolation and white-label owners
- Fifty-plus agents, one discipline each
- Connector tools bridged into every run
- Streaming, cached, budget-capped
- Learned facts and earned autonomy on paid media
- Go-to-market strategy and brand identity
- ICP, keyword universe, content clusters
- Content, link and competitor inventories
- Persistent, queryable memory with a right to forget
- Analytics: GA4, Search Console, PageSpeed
- Paid: Google, LinkedIn, Meta
- CRM and data: HubSpot, Apollo, People Data Labs
- CMS: Webflow, WordPress, Wix, Shopify, Vercel
- Work: ClickUp, Drive, Meet
- Structured content records behind every publish
- Metric baselines that feed dashboards and alerts
- Experiment ledgers with settled verdicts
- A capability model exposed at /nexus.json
We built Nexus, and this site, the way we think GTM systems should be built.
Effiqs published six principles for the next-generation B2B website: from pages to a company model, from browsing to intent, from forms to workflows. Nexus is what happens when you apply them to the whole go-to-market function.
| Conventional | Transition | Nexus |
|---|---|---|
| Homepage with one generic value proposition | Rules-based personalization | →A site that re-composes around your intent, kept in your browser |
| A dozen marketing tools and tabs | Integrations and dashboards | →One operating system that directs the tools |
| Reports rebuilt by hand each month | Templates and automations | →Agents on a schedule, graded against the client strategy |
| A contact form | Multi-step qualification | →An intake that diagnoses, recommends and prepares the conversation |
| Marketing copy for humans | Structured data | →A capability model machines can read at /nexus.json |
Plugged into the tools you already run on.
Nexus reads and writes across the stack, so its work lands where it belongs, not in another silo. Publishing targets: Webflow, WordPress, Wix, Shopify and Next.js sites on Vercel.
Put a team on an operating system.
Nexus is rolling out to a first cohort of agencies and go-to-market teams. Tell us about yours and we will be in touch as access opens.
Prefer to tell us more first? Start the two-minute intake →