Nexus
Assessment · GTM operations readiness

Where would Nexus start for you?

Nine inputs. A readiness score you can see the working for, the blockers standing between your objectives and a running system, and a first-90-days configuration ordered the way Nexus would run it. Everything stays in this browser until you choose to save or send it.

STEP 01 · UNDERSTAND

Who is this for?

The starting configuration differs.

STEP 02 · UNDERSTAND

What do you want to change first?

Up to three. Each one maps to agents in the model.

Stop rebuilding monthly reportsShip more content that ranks and gets citedOptimize paid media, not just report on itFix search and AI visibilityBuild pipeline from the right accountsRun thought leadership per executiveGet the strategy and brand model right first
STEP 03 · UNDERSTAND

What do you run on?

The fit check reads this: which recommended agents are already connected, which need one grant.

LinkedIn AdsMeta Ads + Instagram + FacebookGoogle AdsGoogle Business ProfileGoogle DriveGoogle Meet + CalendarSearch ConsoleGoogle Analytics 4PageSpeed InsightsPeople Data LabsApolloClickUpWebflowWordPressWixHubSpotFigmaFreepik
STEP 04 · DIAGNOSE

How does the work run today?

Honest answers score lower and plan better.

Is there a written go-to-market strategy — positioning, ideal customer, channels — that the team actually works from?Understand
Is conversion tracking in place end to end (analytics, search console, ad-platform conversions)?Diagnose
How often does performance get reported today?Diagnose
Does content go out on a fixed cadence?Diagnose
Where does the work live — briefs, reports, approvals?Diagnose
ScaleUnderstand
The rubric

How the score is computed (100 points)

Deterministic rules over your answers and the capability model — no model call. The same answers always give the same score, and a saved evaluation is re-scored server-side from the answers, so what you share is what Effiqs sees.

DimensionMaxHow
Direction103 for stating who you are, 7 for at least one objective.
Foundation20A current written strategy: 20. Partial or stale: 10. None: 0. Every Nexus agent reads the strategy first, so this is the largest single lever.
Measurement20Trusted conversion tracking: 20. Partial: 10. None: 0.
Connectivity20The share of your recommended configuration that is already connected for your stated stack (admin-credentialed connectors count as connected — Nexus brings them). No stack stated: 0.
Rhythm15Weekly reporting: 15. Monthly: 12. Quarterly or ad hoc: 6. None: 0.
Operations15Content on a calendar: 8 (sometimes: 4). Work in shared systems: 7 (mixed: 3).