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Platform

One client model. Many interfaces.

The centre of a marketing stack is usually a CMS, a CRM and a pile of tabs. The centre of Nexus is a model of each client and the commercial work that can be done on it. Slack, dashboards, documents and machine-readable artifacts are interfaces onto the same state. That is the future-ready website architecture, applied to the whole go-to-market function.

The six layers

From the channel your team types in, down to the systems of record.

layer 01 · experience
Experience layer
  • Slack, where the team already works
  • Live dashboards in a signed-in workspace
  • Branded documents filed to Drive
  • Rendered page previews
  • Approval buttons and deterministic acknowledgements
layer 02 · orchestration
Orchestration
  • The dispatcher: one client per channel, resolved every turn
  • Schedules and pollers that fire without a prompt
  • Two-phase approval gates on every external write
  • Cost metering on every model and API call
  • Tenant isolation and white-label owners
layer 03 · agents
Specialist agents
  • Dozens of agents, one discipline each
  • Connector tools bridged into every run
  • Streaming, cached, budget-capped
  • Learned facts and earned autonomy on paid media
layer 04 · model
The client model
  • Go-to-market strategy and brand identity
  • ICP, keyword universe, content clusters
  • Content, link and competitor inventories
  • Persistent, queryable memory with a right to forget
layer 05 · systems
Business systems
  • Analytics: GA4, Search Console, PageSpeed
  • Paid: Google, LinkedIn, Meta
  • CRM and data: HubSpot, Apollo, People Data Labs
  • CMS: Webflow, WordPress, Wix, Shopify, Vercel
  • Work: ClickUp, Drive, Meet
layer 06 · machine
Machine interface
  • Structured content records behind every publish
  • Metric baselines that feed dashboards and alerts
  • Experiment ledgers with settled verdicts
  • A capability model exposed at /nexus.json
A run, end to end

What happens between the message and the deliverable.

01 resolve

Which client, which intent

One client per channel, resolved every turn. Common status questions are answered deterministically, no model in the loop.

02 acknowledge

A signal within a second

An hourglass on your message, then a one-line ack with an ETA. You are never staring at silence.

03 load the model

Strategy, brand, ICP, memory

The agent reads the client model and the relevant inventories before it does anything.

04 run

Connectors bridged in

Streaming, prompt-cached, budget-capped, with every tool call metered to the client and the user.

05 gate

Preview, then approve

Anything that writes externally shows a preview and a count first. A late yes still recovers the exact thing you approved.

06 deliver + learn

Filed, linked, remembered

Branded doc, dashboard or CMS item; metric baselines, facts and outcomes back into the model.

Generated interfaces

Deliverables are interfaces, not attachments.

Every live dashboard opens in the signed-in workspace, is branded to the client’s owner, and rendered from the model, so the link a strategist shares is the current state, not a snapshot from the day the deck was built.

Client report
One page per client with tabs for the overview, channels, paid media, search, AI visibility, local and pipeline: a date range and comparison picker, KPI tiles that only colour a change when it is beyond normal variation, goal pacing, a daily chart with unusual days flagged, and campaign, channel and stage tables.
/dashboard/<client>/report
Pain-point map
Buyer pains mapped to messaging and content angles.
/dashboard/<client>/pain-point-mapping
Content calendar
Every planned piece, editable, opening its content record.
/dashboard/<client>/content-calendar
Company social
The company's own LinkedIn page, Instagram, Facebook and Google Business posts, with cadence by platform.
/dashboard/<client>/social-company
Thought leadership
Each author's posts on their own LinkedIn, with an author card per person and client sign-off.
/dashboard/<client>/thought-leadership
Target accounts
Scored look-alike accounts, reviewable before enrichment.
/dashboard/<client>/target-list
AI answer tester
How AI assistants describe and recommend the brand, query by query.
/dashboard/<client>/aeo-tester
Page structure
A landing or service page, section by section, before copy is written.
/dashboard/<client>/page-content-structure
External source inventory
Vetted citation sources with authority, freshness and usage.
/dashboard/<client>/external-links
Internal link inventory
Every page Nexus can link to, with page type, cluster and usage.
/dashboard/<client>/internal-links
Keyword universe
Themes, intents, scores, with editable relevancy.
/dashboard/<client>/keyword-universe
Client strategy
Every strategy (G2M, content, paid ads, social, thought leadership, brand) section by section: who last changed it, the open reviewer comments, the version history and whether the current version is approved.
/dashboard/<client>/strategy
Connector health
Every connection the client's work depends on — ad platforms, analytics, the CMS, CRM — checked daily with a cheap live read, plus the status of every AI model Nexus calls. Failing and not-connected checks at the top; re-run in place.
/dashboard/<client>/connector-health
Brand system
The client's brand as a design-system page: logos on light and dark, colour swatches with contrast checks, type specimens in the brand fonts, sample components, voice, messaging pillars, art direction and downloadable design tokens.
/dashboard/<client>/brand-system
Image library
The client's own photos from the Drive folders they connect: what each one shows, its themes and audience, which channels its shape suits, and every blog or post it was used on. Tags edit in place; a photo can be retired without touching the file.
/dashboard/<client>/image-library
Competitors
Every competitor tracked for a client: its domain, its competitor set, who added it and its latest research. Add, edit, merge, move between sets or remove competitors in place; each competitor has its own page with its research history and notes. Reports, research and content all use this list.
/dashboard/<client>/competitors
Help center
Step-by-step guides for every Nexus feature: what it does, how to set it up (including the steps a person does by hand), what to review, the exact things to ask Nexus, and troubleshooting. Searchable; the team's view also shows the operator-only steps.
/dashboard/<client>/help
Webinars
Every webinar planned for a client, each with its timeline worked back from the start: topic, speakers, landing page, promotion waves, invite list, deck, run-of-show, rehearsal, follow-ups and reports, with due dates. Mark milestones done, set an owner or add notes in place.
/dashboard/<client>/webinars
Attribution
Which channels, campaigns and landing pages produce pipeline and revenue, under every attribution model, with the share of conversions that had a tracked visit before them. Also the self-reported sources next to tracked ones, recent conversions with their first and converting touch, companies visiting the site, and tracking health. Each contact's journey has its own page.
/dashboard/<client>/attribution
Audiences
The client's ICP segments and buyer personas, a page each and editable in place, with each persona's pains from the pain-point map and the edits the G2M doesn't say yet.
/dashboard/<client>/audiences
Governance

Autonomy is earned, never assumed.

The principle we hold hardest: use AI where language and judgement are the job, and deterministic rules where reliability is the job.

  • Two-phase writes. CMS publishes, CRM pushes, ClickUp bulk-creates and ad-account changes all preview before they execute, and log an audit event when they do.
  • Deterministic where it matters. Pricing, QA gates, link enforcement, date maths, routing and cost metering are code, not prompts. The model writes; the engine checks.
  • Earned autonomy on paid media. An action runs unattended only after it has proven itself on that account with zero failures, and only on a channel and level an operator granted.
  • Tenant isolation. A client’s competitors, memory and inventories are theirs alone. External tenants see only their own clients and a filtered tool surface.
  • Every dollar metered. Model tokens and paid API calls land in one ledger, attributed to a client, a user, a thread and a tool. Credit accounts when you resell.
  • Durable state. Conversations, proposals, jobs and memory survive restarts. A right to forget exists and is one command away.
Business systems

Connected to what you already run.

Read and write, behind the same approval gates. Publishing targets: Webflow, WordPress, Wix, Shopify, Next.js on Vercel (via PR).

what Nexus does NOT automate

The design tools stay human.

Figma and the Webflow Designer cannot be driven headlessly, so Nexus generates the exact spec, tokens, class plan and prompt a designer imports, and inspects the result across breakpoints. It never pretends to click for you.

machine interface

Readable by people and by agents.

Structured data on every page of this site, a capability model at /nexus.json, a plain summary at /llms.txt. Inside Nexus, every publish sits on a structured content record and every metric on a baseline the dashboards and regression alerts read.

See what Nexus would run for your team.

A two-minute evaluation: what you want to change, what you run on, and the agents, connectors and cost band that fit. It stays in your browser until you send it.

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