# Nexus by Effiqs

> The agency operating system, built for go-to-market teams too.

Nexus runs an agency's whole client portfolio, or a company's go-to-market function, as specialist AI agents directed from Slack: strategy, SEO and AI visibility, content, paid media, social, lead intelligence and operations, grounded in a model of each client and connected to the systems you already run.

Nexus is directed from Slack. A client is pinned to a channel; a team member states an intent in plain language; the dispatcher resolves the client and routes to a specialist agent, which reads the client's model (go-to-market strategy, brand identity, ICP, keyword universe, inventories, memory) and the connected systems, then delivers a branded document, a live dashboard or a CMS/CRM change behind a human approval gate.

## Who it is for
- agencies: Run every client on one operating system. One Nexus per agency. Every client is a model, every channel is a pinned Slack channel, every deliverable is branded to the owner. Your strategists direct; the agents produce.
- GTM teams: Give your GTM team an operating system, not another tool. Nexus sits in your Slack, reads your CRM, ads, analytics and CMS, and turns strategy into published content, optimized campaigns and a pipeline your reps can act on.

## Disciplines and agents
### Strategy & brand foundation (strategy)
The client model every other agent reads before it acts: go-to-market, brand identity, ICP, paid-media strategy, content strategy.
- g2m-discovery — G2M discovery: Crawls the client and competitors to draft the go-to-market strategy every downstream agent is grounded in.
- brand-identity — Brand identity: Extracts colors, type, voice, pillars and imagery rules into a reusable brand model.
- content-strategy — Content strategy: Pillars, clusters, cadence and content mix, derived from the G2M and the keyword universe.
- paid-ads-strategy — Paid-ads strategy: Objective-by-channel benchmarks and client targets that grade every paid report.
- social-strategy — Social strategy: Growth pillars, hook library, format mix and a 90-day roadmap for brand social.
- proposal-research — Proposal research: Prospect and competitor research that feeds a priced, branded proposal.
- project-briefing — Project briefing: Consolidates proposal, contract and questionnaire into a kickoff brief and agenda.
- Also: Messaging framework; Priced proposals from a rate card; Client memory

### SEO & answer engines (seo)
Search and AI-search as one system: keyword universe, technical health, rankings, and how often AI assistants cite the client.
- keyword-research — Keyword research: A scored keyword universe from Planner data, grouped into themes and intents.
- seo-aeo-baseline — SEO + AEO baseline: The first-run baseline across crawl, rankings and answer-engine probes.
- technical-seo-audit — Technical SEO audit: Crawlability, indexation, redirects, schema and Core Web Vitals as one prioritized fix list.
- rank-tracker-monthly — Rank tracker: Monthly movement on the tracked universe, tied back to pages and revenue.
- aeo-visibility-monthly — AI visibility monitor: Probes ChatGPT, Claude, Perplexity and Gemini with the client's buyer queries and tracks who gets cited.
- content-gap-analysis — Content gap analysis: Topics competitors rank and get cited for that the client does not, prioritized against strategy.
- seo-orchestrator — SEO orchestrator: Runs the monthly SEO cadence end to end and keeps the live SEO dashboard current.
- site-health-monthly — Site health pulse: A lightweight monthly health check between deep audits.
- Also: Persisted AI-prompt library; Comparison-query engine; Live SEO + AI dashboard

### The content engine (content)
A calendar derived from strategy, then brief, draft, deterministic QA, images, translation and publish to the client's CMS, with verified links.
- content-engine — Content review agent: Per-piece review and remediation against the brief, the QA report and the brand voice.
- content-engine-discovery — Content discovery: Finds what to write next from inventory, competitors and demand signals.
- page-content-structure — Page content structure: Section-by-section structure for a landing or service page before copy is written.
- organic-content-performance — Organic content performance: Reads GSC and GA4 per piece and flags what to refresh.
- competitor-moves — Competitor moves: What changed on competitor sites since the last sweep.
- competitor-ux-audit — Competitor UX audit: Onboarding, copy psychology and trust placement, as a comparative teardown.
- Also: Strategy-driven content calendar; Verified internal + external link inventories; Deterministic QA gates (links, length, schema, statistics, banned phrases); Publish to Webflow, WordPress, Wix, Shopify or a Vercel repo; Bilingual: automatic translation + native localization; Nexus Pages: rendered landing-page previews

### Paid media (paid)
Monthly diagnostics graded against the client's own strategy, a campaign builder that ships paused, and an optimization engine with earned autonomy.
- google-ads-monthly — Google Ads monthly: What changed, why, and what to do next, graded by campaign objective.
- google-ads-audit — Google Ads audit: A one-time structural audit of the account.
- google-ads-strategist — Google Ads strategist: Prioritized, approvable optimization recommendations with an audit trail.
- google-ads-lp-audit — Landing-page audit: Message match and conversion friction on the pages ads send traffic to.
- linkedin-ads-monthly — LinkedIn Ads monthly: Campaign-group performance against the LinkedIn benchmarks in the strategy.
- linkedin-ads-audit — LinkedIn Ads audit: Targeting, creative and bidding review for the account.
- meta-social — Meta ads + organic: Facebook, Instagram and Meta Ads performance in one report.
- paid-ads-pulse — Paid-ads pulse: A short cross-channel pulse between the monthly deep reports.
- Also: Cross-channel optimization engine (measure → diagnose → recommend → approve); Campaign builder that ships PAUSED for review; Experiment ledger with settled verdicts; Autonomy earned per action, never granted by default

### Social & thought leadership (social)
A company base strategy plus a section per author, an idea database, a personal-photo library, and generated creative that carries the client's logo.
- author-identity — Author identity: Voice, point of view, signature stories and posting cadence per author, from their real writing.
- creative-design — Creative design: Brand-constrained ad and social creative, with the client's real product kept intact.
- Also: Two-tier thought-leadership strategy (company base + author section); Plan → draft → creative → publish, stage by stage; Editable social calendar dashboard with client sign-off status; LinkedIn carousels rendered from the client's design kit; Google Business posts on schedule

### Lead intelligence & CRM (demand)
Refine the ICP against what actually closed, discover look-alike accounts, enrich with competitive context, find the buying committee, and push to HubSpot behind an approval gate.
- lead-icp-refine — ICP refine: Stated ICP versus the revealed ICP in closed-won and pipeline.
- lead-account-discovery — Account discovery: Scored look-alike accounts, incremental to what is already on file.
- lead-account-enrichment — Account enrichment: Competitors, positioning gaps and a why-now for each approved target.
- lead-contact-discovery — Contact discovery: The buying committee per account, GDPR-flagged before any personal enrichment.
- hubspot-hygiene — HubSpot hygiene: Duplicates, stale owners and broken lifecycle stages, with a cleanup plan.
- hubspot-implementation — HubSpot implementation: A phased rollout plan for a CRM proposal, tagged automatable versus manual.
- Also: Review dashboard + editable target Sheet; Two-phase HubSpot push with session rollback; Live deal-pipeline dashboard

### Website build (web)
Sitemap and wireframes from strategy, a compiled design system, page copy and a full discoverability pack, for a Webflow build on Lumos or Relume.
- web-sitemap — Web sitemap: Site structure from the G2M, competitors, the current site and keyword demand.
- web-wireframe — Web wireframe: Section-level blueprints per page type, with CTAs, proof and schema slots.
- Also: Design-system compiler (tokens, class plans, Figma Make prompts); Visual inspection of live pages across breakpoints; Nexus Pages previews

### Operations (ops)
Meetings, tasks, digests and the books, so the people running client work spend their time on client work.
- meet-transcripts — Meeting ingest: Transcripts and Gemini notes into decisions, action items and client memory.
- meeting-agenda — Meeting agenda: Next agenda from the last one, ClickUp status and open items, in the client's own format.
- clickup-digest — ClickUp digest: What moved, what stalled, per client and per person.
- weekly-priority-digest — Weekly priorities: The week's priorities across the portfolio, posted where the team works.
- bookkeeping-monthly — Bookkeeping close: Bank transactions categorized into a monthly closure with contractor totals.
- Also: ClickUp bulk planning from a sheet, a brief or meeting notes; Personal task list with reminders; Support tickets filed from Slack

## Connectors
Google Analytics 4, Search Console, PageSpeed Insights, Google Ads, LinkedIn Ads, Meta Ads + Instagram + Facebook, Google Business Profile, HubSpot, Apollo, People Data Labs, Webflow, WordPress, Wix, ClickUp, Google Drive, Google Meet + Calendar, Figma, Freepik. Publishing targets: Webflow, WordPress, Wix, Shopify, Next.js on Vercel (via PR).

## Principles (Rethinking the B2B Website, Effiqs)
- From pages to a company model: Instead of starting with a sitemap, model the business: products, capabilities, audiences, evidence and actions. Pages become one presentation of the model. In Nexus: Every client in Nexus is a model, not a folder of deliverables: go-to-market, brand identity, ICP, keyword universe, content inventory, link inventories, competitor set and persistent memory. Every agent reads the model before it acts, so output serves the plan instead of restating the prompt.
- From browsing to intent: Navigation stays available, but the experience can ask what the buyer is trying to achieve and build the path around that. In Nexus: You do not navigate Nexus. You state the intent in Slack, in the channel the client already lives in, and the dispatcher resolves the client, the agent and the connectors. Deterministic routes answer the common status questions with no model in the loop.
- From static pages to generated interfaces: Assemble the relevant content, tools, proof and next steps around the buyer's problem. Generate useful interfaces, not just a chat reply. In Nexus: Deliverables are interfaces: live token-gated dashboards for pipeline, SEO and AI visibility, performance, the content and social calendars, the keyword universe and both link inventories. Docs are branded, filed and re-findable. Rendered landing-page previews come from a section vocabulary the model can only fill, never break.
- From anonymous sessions to buyer state: With consent, retain useful context so a returning visitor continues rather than restarts. In Nexus: A conversation survives a restart: proposals persist, a bare 'yes' two hours later still ships the thing you approved, and every client's memory is durable and queryable, with a way to forget on request.
- From forms to workflows: A form should diagnose, qualify, calculate or prepare a scope before it hands the buyer to sales. In Nexus: Anything that writes to a client's CMS, CRM or ad account is a two-phase workflow: propose, preview, approve, execute, with a rollback path and an audit event. Approval can arrive hours later and still recover.
- From human-readable to human + machine actionable: Expose company knowledge and commercial actions in structured forms so search engines and AI agents can understand what the company offers and what actions are possible. In Nexus: Every artifact Nexus produces is structured underneath the document: metric baselines feed dashboards and regression alerts, content records are the publish authority, and every dollar of model or API spend is metered to a client and a user.

## Actions
- Request early access: POST https://nexus.effiqs.com/waitlist with JSON {email, source?, context?}. Human intake: https://nexus.effiqs.com/waitlist
- Machine-readable capability model: https://nexus.effiqs.com/nexus.json
- Contact: hello@effiqs.com

## Pages
- https://nexus.effiqs.com/
- https://nexus.effiqs.com/platform
- https://nexus.effiqs.com/agents
- https://nexus.effiqs.com/agencies
- https://nexus.effiqs.com/gtm-teams
- https://nexus.effiqs.com/approach
- https://nexus.effiqs.com/waitlist