{
  "@type": "help_guide",
  "id": "g2m",
  "title": "G2M strategy",
  "kind": "feature",
  "summary": "The G2M is the client's go-to-market strategy: positioning, ideal customers, offer, competitors, tone and no-go topics. Nearly every piece of work reads it, so it's the first thing to get right.",
  "aliases": [
    "g2m",
    "go to market strategy",
    "go-to-market",
    "gtm strategy",
    "build the g2m",
    "update the g2m"
  ],
  "engine": "content",
  "agents": [
    {
      "id": "g2m-discovery",
      "page": "https://nexus.effiqs.com/agents/g2m-discovery"
    }
  ],
  "related": [
    {
      "id": "brand-identity",
      "page": "https://nexus.effiqs.com/help/brand-identity"
    },
    {
      "id": "content-strategy",
      "page": "https://nexus.effiqs.com/help/content-strategy"
    },
    {
      "id": "audience",
      "page": "https://nexus.effiqs.com/help/audience"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The G2M is the client's go-to-market strategy: positioning, ideal customers, offer, competitors, tone and no-go topics. Nearly every piece of work reads it, so it's the first thing to get right."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "There are two ways:\n\n- **The client has a strategy document:** **\"Build the G2M from this doc: [link].\"** You can give several links.\n- **There is none:** **\"Build the G2M from their website.\"** Nexus researches the site and competitors (about 5 minutes). Sections it can't learn from the web are marked \"to confirm with the team\".\n\n✋ Share the document with the Google account your Nexus team gave you first if it isn't public."
    },
    {
      "heading": "Check and curate",
      "key": "check-and-curate",
      "markdown": "1. **\"Open the strategy dashboard.\"** Every section is shown with whether a person changed it.\n2. Fill the \"to confirm\" sections (business goals, unit economics, no-go topics) with the client.\n3. Change a section: **\"Update the G2M positioning: we focus on mid-size fleets.\"**\n4. When it's right: **\"Approve the G2M.\"**\n\nThe client can comment in the G2M Google Doc. To apply their comments: **\"Read the comments on the G2M doc.\"** then **\"Apply the comments to the G2M.\"** Each comment gets a reply in the doc."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "Revisit it quarterly or after a positioning change. Sections a person edited are kept when the G2M is rebuilt."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Build the G2M from this doc: [link].\"\n- \"Build the G2M from their website.\"\n- \"Open the strategy dashboard.\"\n- \"Update the G2M positioning: we focus on mid-size fleets.\"\n- \"Approve the G2M.\"\n- \"Read the comments on the G2M doc.\"\n- \"Apply the comments to the G2M.\""
    }
  ],
  "prompts": [
    {
      "text": "Build the G2M from this doc: [link].",
      "tool": "update_g2m"
    },
    {
      "text": "Build the G2M from their website.",
      "tool": "enqueue_run"
    },
    {
      "text": "Open the strategy dashboard.",
      "tool": "open_strategy_dashboard"
    },
    {
      "text": "Update the G2M positioning: we focus on mid-size fleets.",
      "tool": "update_g2m"
    },
    {
      "text": "Approve the G2M.",
      "tool": "approve_strategy_version"
    },
    {
      "text": "Read the comments on the G2M doc.",
      "tool": "ingest_strategy_feedback"
    },
    {
      "text": "Apply the comments to the G2M.",
      "tool": "apply_strategy_feedback"
    }
  ],
  "page": "https://nexus.effiqs.com/help/g2m",
  "markdown": "https://nexus.effiqs.com/help/g2m.md"
}