{
  "@type": "help_guide",
  "id": "competitors",
  "title": "Competitors",
  "kind": "feature",
  "summary": "Nexus keeps a list of each client's competitors. It uses it to never cite a competitor in an article, to compare share of AI answers, and for competitor research.",
  "aliases": [
    "competitors",
    "competitor list",
    "add a competitor",
    "track competitors",
    "competitive set"
  ],
  "engine": null,
  "agents": [],
  "related": [
    {
      "id": "g2m",
      "page": "https://nexus.effiqs.com/help/g2m"
    },
    {
      "id": "external-links",
      "page": "https://nexus.effiqs.com/help/external-links"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "Nexus keeps a list of each client's competitors. It uses it to never cite a competitor in an article, to compare share of AI answers, and for competitor research."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "- Competitors named in the G2M are blocked from citations automatically, but they aren't on the competitor list until you add them.\n- Add one: **\"Add example.com as a competitor.\"**\n- See the list: **\"Who are their competitors?\"**"
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **An article cited a competitor.** Say \"example.com is a competitor.\" Nexus adds it and removes the link; it's never cited again."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Add example.com as a competitor.\"\n- \"Who are their competitors?\""
    }
  ],
  "prompts": [
    {
      "text": "Add example.com as a competitor.",
      "tool": "add_competitor"
    },
    {
      "text": "Who are their competitors?",
      "tool": "read_competitor_intel"
    }
  ],
  "page": "https://nexus.effiqs.com/help/competitors",
  "markdown": "https://nexus.effiqs.com/help/competitors.md"
}