# Competitors

## What it does

Nexus keeps a list of each client's competitors. It uses it to never cite a competitor in an article, to compare share of AI answers, and for competitor research.

## Set it up

- Competitors named in the G2M are blocked from citations automatically, but they aren't on the competitor list until you add them.
- Add one: **"Add example.com as a competitor."**
- See the list: **"Who are their competitors?"**

## Troubleshooting

- **An article cited a competitor.** Say "example.com is a competitor." Nexus adds it and removes the link; it's never cited again.

## Prompts

- "Add example.com as a competitor."
- "Who are their competitors?"