{
  "@type": "help_guide",
  "id": "tools",
  "title": "Tools",
  "kind": "feature",
  "summary": "Tools is the page for audits and checks you run once, when you need one: a technical SEO audit, the AI answer test, a competitor UX audit, a CRM hygiene check, an ads account audit. An engine is ongoing work (reporting, content, social); a tool runs, makes its result, and is done.",
  "aliases": [
    "tools page",
    "tools area",
    "audits",
    "one-off audits",
    "run an audit",
    "audit tools",
    "ai answer test page"
  ],
  "engine": null,
  "agents": [],
  "related": [
    {
      "id": "aeo-strategy",
      "page": "https://nexus.effiqs.com/help/aeo-strategy"
    },
    {
      "id": "competitors",
      "page": "https://nexus.effiqs.com/help/competitors"
    },
    {
      "id": "hubspot-connection",
      "page": "https://nexus.effiqs.com/help/hubspot-connection"
    },
    {
      "id": "google-ads-campaign-builder",
      "page": "https://nexus.effiqs.com/help/google-ads-campaign-builder"
    }
  ],
  "reviewed": "2026-10-31",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "Tools is the page for audits and checks you run once, when you need one: a technical SEO audit, the AI answer test, a competitor UX audit, a CRM hygiene check, an ads account audit. An engine is ongoing work (reporting, content, social); a tool runs, makes its result, and is done.\n\n- Each tool has its own page: what it does, what you get, how long it takes, what it can cost at most, and what has to be connected first.\n- **Run** opens Ask Nexus with the request filled in. Nexus confirms the cost before anything starts, the same as in Slack.\n- Every run is listed on the tool's page, newest first, with the result it made (a report in the Library, or a scorecard page) and who asked for it. A run that failed says why.\n- The AI answer test's scorecard opens inside the app, under Tools."
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "Open **Tools** in the sidebar, find the tool (filter by area: search, website, competitors, CRM, paid ads), and press **Run**. A tool that needs a connection the client doesn't have says which one first.\n\nBuilding a website or a landing page isn't a tool: it runs over several steps, so it lives in the Content engine."
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **A run says Failed.** Hover the status for the reason Nexus got back, then run it again or fix what it names (a blocked crawl, an expired connection).\n- **A tool is missing for the client's people.** CRM and paid-ads audits are for the account team only."
    }
  ],
  "prompts": [],
  "page": "https://nexus.effiqs.com/help/tools",
  "markdown": "https://nexus.effiqs.com/help/tools.md"
}