Company Social calendar

What it does

The Company Social calendar holds the company's own posts: the LinkedIn page, Instagram, Facebook and Google Business. Each post has a date, channel, format, status, copy, a creative direction (the brief for the visual) and its creatives. It lives on the Company Social dashboard; authors' own LinkedIn posts are on the separate Thought Leadership dashboard.

Set it up

1. Build the social strategy first. The planner takes its pillars, formats and cadence from it.
2. "Plan next month's social posts." Nexus plans the month and returns a Google Sheet tab and the dashboard link. Instagram and Facebook get one shared post by default; ask for different content per platform only if you want it.
3. Already have a plan in a spreadsheet? "Import the posts from this sheet: [link]." Nexus shows how many rows it found, then imports them on the sheet's own dates.
4. Need ideas first? "Give me 10 Instagram post ideas." Nothing is saved until you pick some.

Check and curate

• "Open the social dashboard." Status, creative status, live URL and comments are editable in the table.
• Click a post's title to open its popup: the full copy with a character count, the creative direction, the creatives, the copy check, and the source. Edits save on their own.
• "Hide the Creative column on the social calendar."
• Change the rhythm: "Post 3 times a week on Tuesday, Wednesday and Thursday starting October 13." Each channel keeps its own cadence; with several channels, Nexus asks which ones to move.
• Same message on two channels: "These are the same post on LinkedIn and Instagram, post them the same day."
• "Export the social calendar to a Google Sheet."

Use it

Copy comes first, then creatives:

1. "Draft the copy for the Company Social posts dated October 14 to 21." Carousel and video posts also get their slide copy. Review it in the popups.
2. Make the creative for each approved post:
   • "Make the image for the post [title]."
   • "Make the carousel for the post [title]."
   • "Make the video for the post [title]." A 9:16 slide video from the approved slide copy. Adjust it with "Make the logo bigger in the video."
3. Or do one post end to end: "Produce the post [title] end to end." (copy, check, one revision, image).
4. "QA the post [title]." checks the hook, length limits, hashtags, CTA and banned phrases.

A carousel or video with no approved slide copy is refused until the copy is drafted.

Maintain

• Instagram and Facebook posts aren't published by Nexus. Post them yourself, then: "Mark [title] as published at [url]."
• LinkedIn and Google Business posts can publish from Nexus (see their guides).

Troubleshooting

• The planner says there's no social strategy. Build it first (social strategy guide).
• A post I named can't be found. Give its title or date; Nexus searches both dashboards.
• I asked for "social" and got the company posts. That's the default. Say "thought leadership" or the author's name for theirs.

Prompts

• "Plan next month's social posts."
• "Import the posts from this sheet: [link]."
• "Give me 10 Instagram post ideas."
• "Open the social dashboard."
• "Hide the Creative column on the social calendar."
• "Post 3 times a week on Tuesday, Wednesday and Thursday starting October 13."
• "These are the same post on LinkedIn and Instagram, post them the same day."
• "Export the social calendar to a Google Sheet."
• "Draft the copy for the Company Social posts dated October 14 to 21."
• "Make the image for the post [title]."
• "Make the carousel for the post [title]."
• "Make the video for the post [title]."
• "Make the logo bigger in the video."
• "Produce the post [title] end to end."
• "QA the post [title]."
• "Mark [title] as published at [url]."

Machine twins: /help/social-calendar.json · /help/social-calendar.md · /help.json · /llms.txt

Reviewed 2026-10-15. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.