{
  "@type": "help_guide",
  "id": "social-calendar",
  "title": "Company Social calendar",
  "kind": "feature",
  "summary": "The Company Social calendar holds the company's own posts: the LinkedIn page, Instagram, Facebook and Google Business. Each post has a date, channel, format, status, copy, a creative direction (the brief for the visual) and its creatives. It lives on the Company Social dashboard; authors' own LinkedIn posts are on the separate Thought Leadership dashboard.",
  "aliases": [
    "social calendar",
    "company social",
    "social dashboard",
    "social posts",
    "plan the social posts",
    "instagram posts",
    "facebook posts",
    "social post ideas",
    "post popup",
    "social creatives",
    "carousel",
    "make a carousel",
    "slide video"
  ],
  "engine": null,
  "agents": [],
  "related": [
    {
      "id": "social-engine",
      "page": "https://nexus.effiqs.com/help/social-engine"
    },
    {
      "id": "social-strategy",
      "page": "https://nexus.effiqs.com/help/social-strategy"
    },
    {
      "id": "thought-leadership",
      "page": "https://nexus.effiqs.com/help/thought-leadership"
    },
    {
      "id": "linkedin-publishing",
      "page": "https://nexus.effiqs.com/help/linkedin-publishing"
    },
    {
      "id": "google-business-profile",
      "page": "https://nexus.effiqs.com/help/google-business-profile"
    },
    {
      "id": "social-distribution",
      "page": "https://nexus.effiqs.com/help/social-distribution"
    },
    {
      "id": "image-library",
      "page": "https://nexus.effiqs.com/help/image-library"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The Company Social calendar holds the company's own posts: the LinkedIn page, Instagram, Facebook and Google Business. Each post has a date, channel, format, status, copy, a creative direction (the brief for the visual) and its creatives. It lives on the Company Social dashboard; authors' own LinkedIn posts are on the separate Thought Leadership dashboard."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. Build the social strategy first. The planner takes its pillars, formats and cadence from it.\n2. **\"Plan next month's social posts.\"** Nexus plans the month and returns a Google Sheet tab and the dashboard link. Instagram and Facebook get one shared post by default; ask for different content per platform only if you want it.\n3. Already have a plan in a spreadsheet? **\"Import the posts from this sheet: [link].\"** Nexus shows how many rows it found, then imports them on the sheet's own dates.\n4. Need ideas first? **\"Give me 10 Instagram post ideas.\"** Nothing is saved until you pick some."
    },
    {
      "heading": "Check and curate",
      "key": "check-and-curate",
      "markdown": "- **\"Open the social dashboard.\"** Status, creative status, live URL and comments are editable in the table.\n- Click a post's title to open its popup: the full copy with a character count, the creative direction, the creatives, the copy check, and the source. Edits save on their own.\n- **\"Hide the Creative column on the social calendar.\"**\n- Change the rhythm: **\"Post 3 times a week on Tuesday, Wednesday and Thursday starting October 13.\"** Each channel keeps its own cadence; with several channels, Nexus asks which ones to move.\n- Same message on two channels: **\"These are the same post on LinkedIn and Instagram, post them the same day.\"**\n- **\"Export the social calendar to a Google Sheet.\"**"
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "Copy comes first, then creatives:\n\n1. **\"Draft the copy for the Company Social posts dated October 14 to 21.\"** Carousel and video posts also get their slide copy. Review it in the popups.\n2. Make the creative for each approved post:\n   - **\"Make the image for the post [title].\"**\n   - **\"Make the carousel for the post [title].\"**\n   - **\"Make the video for the post [title].\"** A 9:16 slide video from the approved slide copy. Adjust it with **\"Make the logo bigger in the video.\"**\n3. Or do one post end to end: **\"Produce the post [title] end to end.\"** (copy, check, one revision, image).\n4. **\"QA the post [title].\"** checks the hook, length limits, hashtags, CTA and banned phrases.\n\nA carousel or video with no approved slide copy is refused until the copy is drafted."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "- Instagram and Facebook posts aren't published by Nexus. Post them yourself, then: **\"Mark [title] as published at [url].\"**\n- LinkedIn and Google Business posts can publish from Nexus (see their guides)."
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **The planner says there's no social strategy.** Build it first (social strategy guide).\n- **A post I named can't be found.** Give its title or date; Nexus searches both dashboards.\n- **I asked for \"social\" and got the company posts.** That's the default. Say \"thought leadership\" or the author's name for theirs."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Plan next month's social posts.\"\n- \"Import the posts from this sheet: [link].\"\n- \"Give me 10 Instagram post ideas.\"\n- \"Open the social dashboard.\"\n- \"Hide the Creative column on the social calendar.\"\n- \"Post 3 times a week on Tuesday, Wednesday and Thursday starting October 13.\"\n- \"These are the same post on LinkedIn and Instagram, post them the same day.\"\n- \"Export the social calendar to a Google Sheet.\"\n- \"Draft the copy for the Company Social posts dated October 14 to 21.\"\n- \"Make the image for the post [title].\"\n- \"Make the carousel for the post [title].\"\n- \"Make the video for the post [title].\"\n- \"Make the logo bigger in the video.\"\n- \"Produce the post [title] end to end.\"\n- \"QA the post [title].\"\n- \"Mark [title] as published at [url].\""
    }
  ],
  "prompts": [
    {
      "text": "Plan next month's social posts.",
      "tool": "generate_social_content_calendar"
    },
    {
      "text": "Import the posts from this sheet: [link].",
      "tool": "import_social_posts_from_sheet"
    },
    {
      "text": "Give me 10 Instagram post ideas.",
      "tool": "brainstorm_social_post_ideas"
    },
    {
      "text": "Open the social dashboard.",
      "tool": "generate_social_calendar_dashboard"
    },
    {
      "text": "Hide the Creative column on the social calendar.",
      "tool": "set_social_dashboard_config"
    },
    {
      "text": "Post 3 times a week on Tuesday, Wednesday and Thursday starting October 13.",
      "tool": "reschedule_social_calendar"
    },
    {
      "text": "These are the same post on LinkedIn and Instagram, post them the same day.",
      "tool": "group_social_posts"
    },
    {
      "text": "Export the social calendar to a Google Sheet.",
      "tool": "export_social_calendar_to_sheet"
    },
    {
      "text": "Draft the copy for the Company Social posts dated October 14 to 21.",
      "tool": "draft_planned_posts"
    },
    {
      "text": "Make the image for the post [title].",
      "tool": "generate_social_image"
    },
    {
      "text": "Make the carousel for the post [title].",
      "tool": "generate_linkedin_carousel"
    },
    {
      "text": "Make the video for the post [title].",
      "tool": "generate_social_video"
    },
    {
      "text": "Make the logo bigger in the video.",
      "tool": "refine_social_video"
    },
    {
      "text": "Produce the post [title] end to end.",
      "tool": "produce_social_post"
    },
    {
      "text": "QA the post [title].",
      "tool": "run_social_post_qa"
    },
    {
      "text": "Mark [title] as published at [url].",
      "tool": "update_social_post"
    }
  ],
  "page": "https://nexus.effiqs.com/help/social-calendar",
  "markdown": "https://nexus.effiqs.com/help/social-calendar.md"
}