SEO reports

What it does

A family of SEO reports, each delivered as a branded Word document. The monthly ones each cover one area with no overlap; the combined report stitches them into one document. Turning on the AEO/SEO engine schedules them; you can also run any of them on demand.

Most need Search Console connected (see the Search Console and Analytics guide). The baseline also runs with only a website, which suits prospects.

Use it

Baseline. A one-time (or quarterly) deep dive: technical health, Search Console, GA4, Core Web Vitals, AI visibility, AI crawler access, entity and off-site presence, ending in a five-pillar scorecard and a 30/60/90-day plan. "Run the SEO baseline."

• Agent: SEO + AEO + Analytics Baseline (seo-aeo-baseline)
• Model tier: Sonnet · cost cap per run: $4.00
• Needs: web_crawl, pagespeed_insights, aeo_probes · uses when connected: google_search_console, google_analytics_4, cloudflare
• Delivered as: docx

Combined monthly report. Site health, keyword rankings and content performance in one document. "Run the combined monthly SEO report." Add AI visibility with "Run the monthly SEO and AEO report."

• Agent: SEO / AEO Orchestrator (Combined Report) (seo-orchestrator)
• Model tier: Haiku · cost cap per run: $3.50
• Needs: web_crawl, google_search_console, google_analytics_4, pagespeed_insights, aeo_probes
• Delivered as: docx

Site health. The quick monthly pulse: clicks, impressions, CTR and position against last month, indexation, 404s, the sitemap and Core Web Vitals on top pages. "Run the site health report."

• Agent: Site Health Monthly (site-health-monthly)
• Model tier: Haiku · cost cap per run: $1.00
• Needs: google_search_console, web_crawl, pagespeed_insights · uses when connected: google_analytics_4
• Delivered as: docx

Rank tracking. Each keyword's position against last month, grouped by keyword theme: climbers, slippers and keywords not ranking. Needs the keyword universe. "Where do our keywords rank?"

• Agent: Rank Tracker Monthly (rank-tracker-monthly)
• Model tier: Haiku · cost cap per run: $0.75
• Needs: google_search_console
• Delivered as: docx

Content performance. Clicks, impressions and position per page, rolled up by content pillar, with pages whose traffic and engagement don't match. "How are our pages doing?"

• Agent: Organic Content Performance (Pages & Pillars) (organic-content-performance)
• Model tier: Haiku · cost cap per run: $1.00
• Needs: google_search_console, google_analytics_4
• Delivered as: docx

Technical SEO audit. The deep crawl: robots.txt, sitemap, llms.txt, indexation, redirects, broken links, titles, meta, headings, canonicals, hreflang, schema and Core Web Vitals, with a fix list ranked Critical to Low. "Run a technical SEO audit."

• Agent: Technical SEO Audit (technical-seo-audit)
• Model tier: Sonnet · cost cap per run: $3.00
• Needs: web_crawl, pagespeed_insights, sitemap · uses when connected: google_search_console, google_analytics_4, cloudflare
• Delivered as: docx

Content gap analysis. Topics and keywords competitors rank or get cited for that the client doesn't, split into quick wins and strategic plays. "Run a content gap analysis."

• Agent: Content Gap Analysis (content-gap-analysis)
• Model tier: Sonnet · cost cap per run: $3.00
• Needs: google_search_console, web_crawl, sitemap · uses when connected: aeo_probes, google_ads
• Delivered as: docx

After a report

• After a content gap analysis: "Add the top 5 content gaps to the content calendar."
• After a technical audit, Nexus offers to file the Critical and High fixes as tasks.
• After the baseline, ask "What should we do next for their SEO?" to turn its plan into the action list (see the SEO and AI visibility actions guide).

Troubleshooting

• Rank tracking stops with no keywords. The keyword universe is missing. Run keyword research first.
• A section says data was missing. Search Console or GA4 isn't connected for the client; the report names what it couldn't read.

Prompts

• "Run the SEO baseline."
• "Run the combined monthly SEO report."
• "Run the monthly SEO and AEO report."
• "Run the site health report."
• "Where do our keywords rank?"
• "How are our pages doing?"
• "Run a technical SEO audit."
• "Run a content gap analysis."
• "Add the top 5 content gaps to the content calendar."

Machine twins: /help/seo-reports.json · /help/seo-reports.md · /help.json · /llms.txt

Reviewed 2026-10-15. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.