# SEO reports

## What it does

A family of SEO reports, each delivered as a branded Word document. The monthly ones each cover one area with no overlap; the combined report stitches them into one document. Turning on the AEO/SEO engine schedules them; you can also run any of them on demand.

Most need Search Console connected (see the Search Console and Analytics guide). The baseline also runs with only a website, which suits prospects.

## Use it

**Baseline.** A one-time (or quarterly) deep dive: technical health, Search Console, GA4, Core Web Vitals, AI visibility, AI crawler access, entity and off-site presence, ending in a five-pillar scorecard and a 30/60/90-day plan. **"Run the SEO baseline."**

- **Agent:** SEO + AEO + Analytics Baseline (`seo-aeo-baseline`)
- **Model tier:** Sonnet · **cost cap per run:** $4.00
- **Needs:** web_crawl, pagespeed_insights, aeo_probes · **uses when connected:** google_search_console, google_analytics_4, cloudflare
- **Delivered as:** docx

**Combined monthly report.** Site health, keyword rankings and content performance in one document. **"Run the combined monthly SEO report."** Add AI visibility with **"Run the monthly SEO and AEO report."**

- **Agent:** SEO / AEO Orchestrator (Combined Report) (`seo-orchestrator`)
- **Model tier:** Haiku · **cost cap per run:** $3.50
- **Needs:** web_crawl, google_search_console, google_analytics_4, pagespeed_insights, aeo_probes
- **Delivered as:** docx

**Site health.** The quick monthly pulse: clicks, impressions, CTR and position against last month, indexation, 404s, the sitemap and Core Web Vitals on top pages. **"Run the site health report."**

- **Agent:** Site Health Monthly (`site-health-monthly`)
- **Model tier:** Haiku · **cost cap per run:** $1.00
- **Needs:** google_search_console, web_crawl, pagespeed_insights · **uses when connected:** google_analytics_4
- **Delivered as:** docx

**Rank tracking.** Each keyword's position against last month, grouped by keyword theme: climbers, slippers and keywords not ranking. Needs the keyword universe. **"Where do our keywords rank?"**

- **Agent:** Rank Tracker Monthly (`rank-tracker-monthly`)
- **Model tier:** Haiku · **cost cap per run:** $0.75
- **Needs:** google_search_console
- **Delivered as:** docx

**Content performance.** Clicks, impressions and position per page, rolled up by content pillar, with pages whose traffic and engagement don't match. **"How are our pages doing?"**

- **Agent:** Organic Content Performance (Pages & Pillars) (`organic-content-performance`)
- **Model tier:** Haiku · **cost cap per run:** $1.00
- **Needs:** google_search_console, google_analytics_4
- **Delivered as:** docx

**Technical SEO audit.** The deep crawl: robots.txt, sitemap, llms.txt, indexation, redirects, broken links, titles, meta, headings, canonicals, hreflang, schema and Core Web Vitals, with a fix list ranked Critical to Low. **"Run a technical SEO audit."**

- **Agent:** Technical SEO Audit (`technical-seo-audit`)
- **Model tier:** Sonnet · **cost cap per run:** $3.00
- **Needs:** web_crawl, pagespeed_insights, sitemap · **uses when connected:** google_search_console, google_analytics_4, cloudflare
- **Delivered as:** docx

**Content gap analysis.** Topics and keywords competitors rank or get cited for that the client doesn't, split into quick wins and strategic plays. **"Run a content gap analysis."**

- **Agent:** Content Gap Analysis (`content-gap-analysis`)
- **Model tier:** Sonnet · **cost cap per run:** $3.00
- **Needs:** google_search_console, web_crawl, sitemap · **uses when connected:** aeo_probes, google_ads
- **Delivered as:** docx

## After a report

- After a content gap analysis: **"Add the top 5 content gaps to the content calendar."**
- After a technical audit, Nexus offers to file the Critical and High fixes as tasks.
- After the baseline, ask "What should we do next for their SEO?" to turn its plan into the action list (see the SEO and AI visibility actions guide).

## Troubleshooting

- **Rank tracking stops with no keywords.** The keyword universe is missing. Run keyword research first.
- **A section says data was missing.** Search Console or GA4 isn't connected for the client; the report names what it couldn't read.

## Prompts

- "Run the SEO baseline."
- "Run the combined monthly SEO report."
- "Run the monthly SEO and AEO report."
- "Run the site health report."
- "Where do our keywords rank?"
- "How are our pages doing?"
- "Run a technical SEO audit."
- "Run a content gap analysis."
- "Add the top 5 content gaps to the content calendar."