Call to action

What it does

The CTA is the link every article ends on, for example "Book a demo" pointing to the booking page. Without one, pieces end on a generic link to the site.

Set it up

• "Set the main CTA to 'Book a demo' → https://www.example.com/demo."
• A phone number works too: use a tel: link.
• Different CTAs by funnel stage: "Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces."

Prompts

• "Set the main CTA to 'Book a demo' → https://www.example.com/demo."
• "Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces."

Machine twins: /help/cta.json · /help/cta.md · /help.json · /llms.txt

Reviewed 2026-10-14. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.