# Call to action

## What it does

The CTA is the link every article ends on, for example "Book a demo" pointing to the booking page. Without one, pieces end on a generic link to the site.

## Set it up

- **"Set the main CTA to 'Book a demo' → https://www.example.com/demo."**
- A phone number works too: use a `tel:` link.
- Different CTAs by funnel stage: **"Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces."**

## Prompts

- "Set the main CTA to 'Book a demo' → https://www.example.com/demo."
- "Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces."