{
  "@type": "help_guide",
  "id": "cta",
  "title": "Call to action",
  "kind": "feature",
  "summary": "The CTA is the link every article ends on, for example \"Book a demo\" pointing to the booking page. Without one, pieces end on a generic link to the site.",
  "aliases": [
    "cta",
    "call to action",
    "the cta",
    "primary cta",
    "end every piece with",
    "book a demo link"
  ],
  "engine": "content",
  "agents": [],
  "related": [
    {
      "id": "content-guardrails",
      "page": "https://nexus.effiqs.com/help/content-guardrails"
    },
    {
      "id": "content-production",
      "page": "https://nexus.effiqs.com/help/content-production"
    }
  ],
  "reviewed": "2026-10-14",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The CTA is the link every article ends on, for example \"Book a demo\" pointing to the booking page. Without one, pieces end on a generic link to the site."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "- **\"Set the main CTA to 'Book a demo' → https://www.example.com/demo.\"**\n- A phone number works too: use a `tel:` link.\n- Different CTAs by funnel stage: **\"Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces.\"**"
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Set the main CTA to 'Book a demo' → https://www.example.com/demo.\"\n- \"Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces.\""
    }
  ],
  "prompts": [
    {
      "text": "Set the main CTA to 'Book a demo' → https://www.example.com/demo.",
      "tool": "set_primary_cta"
    },
    {
      "text": "Use 'Download the guide' for awareness pieces and 'Book a demo' for decision pieces.",
      "tool": "set_cta_by_stage"
    }
  ],
  "page": "https://nexus.effiqs.com/help/cta",
  "markdown": "https://nexus.effiqs.com/help/cta.md"
}