Nexus
You told us you run an agency. The agents agencies start with → You told us you lead a go-to-market team. The agents GTM teams start with →
Agents/Paid media/Google Ads strategist
Google · LinkedIn · Meta

Google Ads strategist

Prioritized, approvable optimization recommendations with an audit trail.

delivers
branded document
runs on
reasoning model
cost cap per run
$2.50 hard cap
registry id
google-ads-strategist
my workspace →
What it hands back

Approvable optimization recommendations, persisted for review and tracked to an outcome.

What it connects to

Reads Google Ads.

Connectors marked required must be connected before the first run; optional ones add depth when present.

Google Ads snapshot cache
built in
✓ already in your stack
required
Google Ads
you grant access once · Share the Google Ads customer id; Nexus reads through its own manager access.
✓ already in your stack
required
Where it sits

Runs after Google Ads inspector and Paid-ads strategy.

Google Ads inspector→Paid-ads strategy→Google Ads strategist

Addresses: Optimize paid media, not just report on it

How it is governed

Budget-capped, metered, and gated before anything ships.

  • Hard cost cap of $2.50 and at most 20 tool calls per run; the run aborts past either.
  • Every token and paid API call is metered to the client, the user and the thread.
  • Anything it would write to a CMS, CRM or ad account is proposed, previewed and approved first.
Evidence for this agent
$2.50 cost cap per run20 tool calls per run at most0 dashboards it feeds49 agents in the registry20 live dashboards6 governance claims with code behind them
What shipped here
2026-09-01 Ads optimization went channel-agnostic — Experiments, recommendations and learned facts carry a channel; a human-applied change on a read-only channel is measured like an executed one, so every channel learns.
All changes →

System facts are generated from the same model this page renders from. Client work appears here only with the client’s written consent, so live dashboards are never linked.

Same discipline

Paid media →

google-ads-monthly
Google Ads monthly
What changed, why, and what to do next, graded by campaign objective.
fast model
google-ads-audit
Google Ads audit
A one-time structural audit of the account.
fast model
google-ads-inspector
Google Ads inspector
Reads the account into a fresh snapshot the analyst and strategist reason over.
fast model
google-ads-analyst
Google Ads analyst
Explains why performance moved: volume versus efficiency, by campaign.
reasoning model
google-ads-lp-audit
Landing-page audit
Message match and conversion friction on the pages ads send traffic to.
reasoning model
linkedin-ads-monthly
LinkedIn Ads monthly
Campaign-group performance against the LinkedIn benchmarks in the strategy.
fast model
linkedin-ads-audit
LinkedIn Ads audit
Targeting, creative and bidding review for the account.
fast model
meta-social
Meta ads + organic
Facebook, Instagram and Meta Ads performance in one report.
fast model
paid-ads-pulse
Paid-ads pulse
A short cross-channel pulse between the monthly deep reports.
fast model

Machine twin: /agents/google-ads-strategist.json · /nexus.json · /llms.txt

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