{
  "@type": "agent",
  "id": "google-ads-strategist",
  "name": "Google Ads Strategist",
  "label": "Google Ads strategist",
  "description": "DECIDE stage of the Google Ads team. Reads the cached snapshot + the paid-ads-strategy grading lens and produces prioritized, economics-anchored recommendations (what should happen + why + risk + confidence). Does not build campaign objects. Writes recommendations.json.",
  "summary": "Prioritized, approvable optimization recommendations with an audit trail.",
  "deliverable": "Approvable optimization recommendations, persisted for review and tracked to an outcome.",
  "discipline": "paid",
  "model": "claude-sonnet-4-6",
  "tier": "reasoning",
  "maxUsd": 2.5,
  "maxToolCalls": 20,
  "deliveryFormat": "docx",
  "requiredConnectors": [
    "google_ads_snapshot",
    "google_ads"
  ],
  "optionalConnectors": [],
  "prerequisites": [
    "google-ads-inspector",
    "paid-ads-strategy"
  ],
  "dashboards": [
    "google-ads"
  ],
  "edges": {
    "out": [
      {
        "from": "agent:google-ads-strategist",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "connector:google_ads_snapshot",
        "kind": "agent_requires"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "connector:google_ads",
        "kind": "agent_requires"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "agent:google-ads-inspector",
        "kind": "agent_prerequisite"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "agent:paid-ads-strategy",
        "kind": "agent_prerequisite"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "deliverable:docx",
        "kind": "agent_deliverable"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "dashboard:google-ads",
        "kind": "agent_dashboard"
      }
    ],
    "in": [
      {
        "from": "objective:paid",
        "to": "agent:google-ads-strategist",
        "kind": "objective_agent"
      },
      {
        "from": "audience:gtm",
        "to": "agent:google-ads-strategist",
        "kind": "audience_starting"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": [
      {
        "date": "2026-09-01",
        "title": "Ads optimization went channel-agnostic",
        "summary": "Experiments, recommendations and learned facts carry a channel; a human-applied change on a read-only channel is measured like an executed one, so every channel learns.",
        "entity": "agents/google-ads-strategist"
      }
    ]
  },
  "page": "https://nexus.effiqs.com/agents/google-ads-strategist"
}