Internal links

What it does

Nexus indexes every page on the client's site (its type, pillar and keywords) so each article links to real, relevant pages: the pillar page, a few sibling pages from the same pillar, and one or two service or product pages.

Set it up

The site is indexed at onboarding and re-checked daily. To force it now: "Reindex the sitemap."

Check and curate

• "Is the sitemap up to date?"
• "Open the link inventory." Both inventories (site pages and outside sources), with the pieces that use each link.
• A page with no pillar or the wrong page type links badly; fix the pillars in the content strategy, then reindex.

Use it

• Links are picked per section in every brief and placed in the draft.
• Point more links at a page that needs support: "Which pages should link to /services/maintenance?"

Troubleshooting

• Links look irrelevant. The sitemap may be stale or missing: check it, then reindex.
• A link 404s. Dead pages are dropped at the next index; reindex now to drop it at once.

Prompts

• "Reindex the sitemap."
• "Is the sitemap up to date?"
• "Open the link inventory."
• "Which pages should link to /services/maintenance?"

Machine twins: /help/internal-links.json · /help/internal-links.md · /help.json · /llms.txt

Reviewed 2026-10-15. In Slack, ask Nexus how do I … and it answers from this guide, with where your company stands.