Give your GTM team an operating system, not another tool.
Nexus sits in your Slack, reads your CRM, ads, analytics and CMS, and turns strategy into published content, optimized campaigns and a pipeline your reps can act on.
Three teams, three tools, three versions of the truth.
- Marketing produces assets; sales cannot see the context behind them.
- Paid, content and SEO are run by three tools that never agree.
- The website is a brochure and the CRM is where insight goes to die.
One model of the company. Every channel graded against it.
- One model of your company that every channel is graded against.
- Content that ships to your CMS with verified links, in both your languages.
- Target accounts, enrichment and buying committees pushed to HubSpot behind an approval gate.
From intent to pipeline, with the website and the CRM in the loop.
The future-ready B2B site compresses Traffic → Content → Form → MQL → Demo into a shorter path. Nexus runs the operating side of that path.
Effective ICP
Your stated ICP diffed against what actually closed in HubSpot. Discovery searches the composite, not the deck.
Search + AI visibility
Keyword universe, technical health, and how often ChatGPT, Claude, Perplexity and Gemini cite you for buyer queries.
The content engine
Strategy-derived calendar, verified links, deterministic QA, images, translation, published to your CMS as drafts you flip live.
Paid, optimized not reported
Monthly diagnostics graded by objective, recommendations you approve in Slack, and autonomy only where it has been earned.
Accounts into the CRM
Look-alike accounts, competitive why-nows and buying committees pushed to HubSpot behind a preview, with a rollback by session.
You operate it yourselves. Effiqs hosts it.
A GTM team gets its own Slack Connect channel into Nexus, its own client model, and the same agents an agency runs, scoped to one company by construction. No separate deployment to manage.
Your data stays yours
A tenant’s memory, competitors, inventories and outcomes never pool into shared caches. External users see only their own company and a filtered tool surface.
Dashboards your leadership will open
Pipeline by rep and stage, performance by channel, SEO and AI visibility, the content and social calendars. Token-gated links, always current.
Thought leadership per person
An author identity from their real writing, a company base strategy plus a section per author, an idea database, and posts that sound like them, not like the brand.
Metered and transparent
Every run is priced to a client and a user. Credit accounts, a low-balance stop, and a per-thread cost when someone asks what a conversation cost.
HubSpot as part of the experience
Hygiene audits, implementation roadmaps tagged automatable versus manual, deal-pipeline dashboards, and UTM-joined outcomes so paid media optimizes to pipeline, not clicks.
Week one
The foundation runs in order, each agent reading what the last one wrote:
Put a team on an operating system.
Nexus is rolling out to a first cohort of agencies and go-to-market teams. Tell us about yours and we will be in touch as access opens.
Prefer to tell us more first? Start the two-minute intake →