# Social strategy

## What it does

The social strategy is the growth plan for the company's own social accounts: Instagram, Facebook and the LinkedIn company page. It sets the growth pillars (tied to the G2M), a hook library and viral mechanics for the client's niche, the format mix per platform, the posting cadence and best times, the hashtag approach, a 90-day roadmap and KPI targets. The Company Social calendar is planned from it.

It covers the company only. Each author's LinkedIn is planned from their own thought leadership strategy.

## Set it up

- **Agent:** Organic Social Strategy (`social-strategy`)
- **Model tier:** Sonnet · **cost cap per run:** $4.00
- **Needs:** web_crawl, aeo_probes · **uses when connected:** meta_social

1. The G2M and brand identity must be on file first.
2. Optional but recommended: connect Meta (**"Connect Meta for them."**). With it, the strategy uses the account's real audience and its best-performing posts; without it, it works from the client's niche and says so in its caveats.
3. **"Build the social strategy."** By default it covers Instagram and Facebook. Name the platforms to change that: **"Build a social strategy for Instagram and the LinkedIn company page."** You can also give a cadence, like 3 posts a week.

If a strategy already exists, Nexus shows it first and asks whether to update it or rebuild it.

## Check and curate

- **"Show the social strategy."** Ask for one part: **"What's the hook library in the social strategy?"**
- Change one value without a rebuild: **"Set the Instagram cadence to 5 posts a week in the social strategy."**
- Add to it: **"Add a viral mechanic to the social strategy: behind-the-scenes reels on Fridays."**
- To add or drop a platform, rebuild it with the new platform list.

## Use it

The calendar planner reads the pillars, format mix and cadence; the drafters use the hooks and the voice. See the social calendar guide.

## Maintain

- Rebuild it each quarter, or when the client adds a channel or its audience changes.

## Troubleshooting

- **Planning the calendar says there's no social strategy.** Build it first; the company calendar is planned from it.
- **A platform I asked for was rejected.** The strategy supports Instagram, Facebook and the LinkedIn company page. A person's own LinkedIn belongs to thought leadership.

## Prompts

- "Connect Meta for them."
- "Build the social strategy."
- "Build a social strategy for Instagram and the LinkedIn company page."
- "Show the social strategy."
- "What's the hook library in the social strategy?"
- "Set the Instagram cadence to 5 posts a week in the social strategy."
- "Add a viral mechanic to the social strategy: behind-the-scenes reels on Fridays."
- "Plan next month's social posts."