{
  "@type": "help_guide",
  "id": "social-strategy",
  "title": "Social strategy",
  "kind": "feature",
  "summary": "The social strategy is the growth plan for the company's own social accounts: Instagram, Facebook and the LinkedIn company page. It sets the growth pillars (tied to the G2M), a hook library and viral mechanics for the client's niche, the format mix per platform, the posting cadence and best times, the hashtag approach, a 90-day roadmap and KPI targets. The Company Social calendar is planned from it.",
  "aliases": [
    "social strategy",
    "organic social strategy",
    "instagram strategy",
    "facebook strategy",
    "company linkedin strategy",
    "posting cadence",
    "hook library",
    "grow our instagram"
  ],
  "engine": "social",
  "agents": [
    {
      "id": "social-strategy",
      "page": "https://nexus.effiqs.com/agents/social-strategy"
    }
  ],
  "related": [
    {
      "id": "social-engine",
      "page": "https://nexus.effiqs.com/help/social-engine"
    },
    {
      "id": "social-calendar",
      "page": "https://nexus.effiqs.com/help/social-calendar"
    },
    {
      "id": "g2m",
      "page": "https://nexus.effiqs.com/help/g2m"
    },
    {
      "id": "brand-identity",
      "page": "https://nexus.effiqs.com/help/brand-identity"
    },
    {
      "id": "audience",
      "page": "https://nexus.effiqs.com/help/audience"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The social strategy is the growth plan for the company's own social accounts: Instagram, Facebook and the LinkedIn company page. It sets the growth pillars (tied to the G2M), a hook library and viral mechanics for the client's niche, the format mix per platform, the posting cadence and best times, the hashtag approach, a 90-day roadmap and KPI targets. The Company Social calendar is planned from it.\n\nIt covers the company only. Each author's LinkedIn is planned from their own thought leadership strategy."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "- **Agent:** Organic Social Strategy (`social-strategy`)\n- **Model tier:** Sonnet · **cost cap per run:** $4.00\n- **Needs:** web_crawl, aeo_probes · **uses when connected:** meta_social\n\n1. The G2M and brand identity must be on file first.\n2. Optional but recommended: connect Meta (**\"Connect Meta for them.\"**). With it, the strategy uses the account's real audience and its best-performing posts; without it, it works from the client's niche and says so in its caveats.\n3. **\"Build the social strategy.\"** By default it covers Instagram and Facebook. Name the platforms to change that: **\"Build a social strategy for Instagram and the LinkedIn company page.\"** You can also give a cadence, like 3 posts a week.\n\nIf a strategy already exists, Nexus shows it first and asks whether to update it or rebuild it."
    },
    {
      "heading": "Check and curate",
      "key": "check-and-curate",
      "markdown": "- **\"Show the social strategy.\"** Ask for one part: **\"What's the hook library in the social strategy?\"**\n- Change one value without a rebuild: **\"Set the Instagram cadence to 5 posts a week in the social strategy.\"**\n- Add to it: **\"Add a viral mechanic to the social strategy: behind-the-scenes reels on Fridays.\"**\n- To add or drop a platform, rebuild it with the new platform list."
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "The calendar planner reads the pillars, format mix and cadence; the drafters use the hooks and the voice. See the social calendar guide."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "- Rebuild it each quarter, or when the client adds a channel or its audience changes."
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **Planning the calendar says there's no social strategy.** Build it first; the company calendar is planned from it.\n- **A platform I asked for was rejected.** The strategy supports Instagram, Facebook and the LinkedIn company page. A person's own LinkedIn belongs to thought leadership."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Connect Meta for them.\"\n- \"Build the social strategy.\"\n- \"Build a social strategy for Instagram and the LinkedIn company page.\"\n- \"Show the social strategy.\"\n- \"What's the hook library in the social strategy?\"\n- \"Set the Instagram cadence to 5 posts a week in the social strategy.\"\n- \"Add a viral mechanic to the social strategy: behind-the-scenes reels on Fridays.\"\n- \"Plan next month's social posts.\""
    }
  ],
  "prompts": [
    {
      "text": "Connect Meta for them.",
      "tool": "connect_meta_for_client"
    },
    {
      "text": "Build the social strategy.",
      "tool": "enqueue_run"
    },
    {
      "text": "Build a social strategy for Instagram and the LinkedIn company page.",
      "tool": "enqueue_run"
    },
    {
      "text": "Show the social strategy.",
      "tool": "read_social_strategy"
    },
    {
      "text": "What's the hook library in the social strategy?",
      "tool": "read_social_strategy"
    },
    {
      "text": "Set the Instagram cadence to 5 posts a week in the social strategy.",
      "tool": "update_social_strategy"
    },
    {
      "text": "Add a viral mechanic to the social strategy: behind-the-scenes reels on Fridays.",
      "tool": "update_social_strategy"
    },
    {
      "text": "Plan next month's social posts.",
      "tool": "generate_social_content_calendar"
    }
  ],
  "page": "https://nexus.effiqs.com/help/social-strategy",
  "markdown": "https://nexus.effiqs.com/help/social-strategy.md"
}