{ "@type": "help_guide", "id": "seo-actions", "title": "SEO and AI visibility actions", "kind": "feature", "summary": "The action layer turns what the SEO and AI-visibility reports measured into work: new pages and answer content, refreshes for decaying pages, optimizations for pages ranking 11 to 30, technical fixes, off-site placements and corrections to what AI says about the client. Every shipped action is re-checked later to see if it helped.", "aliases": [ "seo action plan", "seo actions", "action agenda", "weekly seo digest", "ai crawler access", "off-site program", "fact check ai", "entity check", "llms.txt", "indexnow", "seo autonomy", "ai attribution" ], "engine": "aeo_seo", "agents": [], "related": [ { "id": "aeo-seo-engine", "page": "https://nexus.effiqs.com/help/aeo-seo-engine" }, { "id": "seo-reports", "page": "https://nexus.effiqs.com/help/seo-reports" }, { "id": "aeo-visibility", "page": "https://nexus.effiqs.com/help/aeo-visibility" }, { "id": "content-calendar", "page": "https://nexus.effiqs.com/help/content-calendar" }, { "id": "content-maintenance", "page": "https://nexus.effiqs.com/help/content-maintenance" } ], "reviewed": "2026-10-15", "sections": [ { "heading": "What it does", "key": "what-it-does", "markdown": "The action layer turns what the SEO and AI-visibility reports measured into work: new pages and answer content, refreshes for decaying pages, optimizations for pages ranking 11 to 30, technical fixes, off-site placements and corrections to what AI says about the client. Every shipped action is re-checked later to see if it helped." }, { "heading": "Use it", "key": "use-it", "markdown": "1. **\"What should we do next for their SEO?\"** One prioritized list from the reports. Nothing changes yet.\n2. Your Nexus team approves SEO actions before they run. Once approved, new content goes on the content calendar, refreshes go to the refresh queue, and technical fixes become ClickUp tasks.\n\nChecks that add to the list:\n\n- **\"Can ChatGPT and Perplexity crawl the site?\"** Checks robots.txt and fetches the site as each AI crawler. A blocked answer crawler becomes a critical fix with the exact robots.txt lines. Blocking training crawlers is the client's choice.\n- **\"Is ChatGPT saying anything wrong about them?\"** Compares stored AI answers with what's on file. A contradiction is kept only when both sides are quoted word for word.\n- **\"Run the entity check.\"** Organization schema, Google Business Profile, LinkedIn, Crunchbase, Wikidata, Wikipedia and a review profile.\n- **\"Where should we get mentioned for AI visibility?\"** The third-party sites AI cites on the client's questions without naming them, each with a drafted brief.\n- **\"What does ChatGPT search when someone asks how to reduce fleet downtime?\"** The sub-searches the engines ran, and a page plan that answers them.\n- **\"How much revenue comes from AI assistants like ChatGPT?\"** One number for what AI search is worth (GA4 visits, CRM contacts, branded search), with its basis and caveats." }, { "heading": "More data and readiness", "key": "more-data-and-readiness", "markdown": "- Real AI crawler traffic needs Cloudflare. ✋ The client creates a read-only token (Zone › Analytics › Read on that zone). Then **\"Connect Cloudflare for them with token [token].\"** and **\"Show the AI crawler logs.\"**\n- **\"Build the llms.txt for them.\"** For sites that can't host Markdown files (Webflow, Shopify, Wix), Nexus builds a Markdown copy of each page and an llms.txt in Drive and keeps them in sync weekly. This helps AI agents read the site; it is not a ranking lever. **\"Where is the llms.txt?\"** shows the library.\n- **\"Set up IndexNow.\"** Tells Bing about new pages as soon as they go live (for a git-Vercel site Nexus opens a pull request; for WordPress it recommends the plugin)." }, { "heading": "Maintain", "key": "maintain", "markdown": "- **\"Did those SEO actions work?\"** Each shipped action with its verdict: helped, no change, hurt, or not measurable.\n- Your Nexus team approves SEO actions before they run. Publishing and outreach always stay with a person." }, { "heading": "Prompts", "key": "prompts", "markdown": "- \"What should we do next for their SEO?\"\n- \"Can ChatGPT and Perplexity crawl the site?\"\n- \"Is ChatGPT saying anything wrong about them?\"\n- \"Run the entity check.\"\n- \"Where should we get mentioned for AI visibility?\"\n- \"What does ChatGPT search when someone asks how to reduce fleet downtime?\"\n- \"How much revenue comes from AI assistants like ChatGPT?\"\n- \"Connect Cloudflare for them with token [token].\"\n- \"Show the AI crawler logs.\"\n- \"Build the llms.txt for them.\"\n- \"Where is the llms.txt?\"\n- \"Set up IndexNow.\"\n- \"Did those SEO actions work?\"" } ], "prompts": [ { "text": "What should we do next for their SEO?", "tool": "plan_seo_actions" }, { "text": "Can ChatGPT and Perplexity crawl the site?", "tool": "check_answer_crawler_access" }, { "text": "Is ChatGPT saying anything wrong about them?", "tool": "fact_check_answer_engines" }, { "text": "Run the entity check.", "tool": "entity_presence_checklist" }, { "text": "Where should we get mentioned for AI visibility?", "tool": "plan_offsite_program" }, { "text": "What does ChatGPT search when someone asks how to reduce fleet downtime?", "tool": "plan_fanout_page_searches" }, { "text": "How much revenue comes from AI assistants like ChatGPT?", "tool": "read_answer_engine_attribution" }, { "text": "Connect Cloudflare for them with token [token].", "tool": "set_cloudflare_api_token" }, { "text": "Show the AI crawler logs.", "tool": "read_cloudflare_crawler_logs" }, { "text": "Build the llms.txt for them.", "tool": "build_agent_markdown_library" }, { "text": "Where is the llms.txt?", "tool": "read_agent_markdown_library" }, { "text": "Set up IndexNow.", "tool": "setup_indexnow" }, { "text": "Did those SEO actions work?", "tool": "read_seo_action_checks" } ], "page": "https://nexus.effiqs.com/help/seo-actions", "markdown": "https://nexus.effiqs.com/help/seo-actions.md" }