# Weekly paid ads pulse

## What it does

The pulse is a quick check between monthly reports: the last 7 days against the 7 before, for Google Ads and LinkedIn Ads. It shows spend, impressions, clicks, CTR, CPC, conversions and CPA week over week, and flags a CPA spike, a CTR drop or a spend surge. It doesn't replace the monthly report.

- **Agent:** Weekly Paid-Ads Pulse (`paid-ads-pulse`)
- **Model tier:** Haiku · **cost cap per run:** $0.50
- **Needs:** google_ads, linkedin_ads
- **Delivered as:** docx

## Set it up

1. Connect the Google Ads and LinkedIn ad accounts (see the paid ads engine guide).
2. The paid ads strategy is optional but makes the flags match each campaign's objective.

## Use it

- **"Run the weekly paid ads pulse."** Both channels, last 7 days.
- **"Run the weekly paid ads pulse for Google only."** If the client runs only one of the two channels, say which, or the run won't start.

You can also ask for a different window, such as the last 14 days.

## Maintain

- **"Schedule the paid ads pulse every Monday at 8am."** A heads-up at the start of each week.

## Prompts

- "Run the weekly paid ads pulse."
- "Run the weekly paid ads pulse for Google only."
- "Schedule the paid ads pulse every Monday at 8am."