{
  "@type": "help_guide",
  "id": "paid-ads-pulse",
  "title": "Weekly paid ads pulse",
  "kind": "agent",
  "summary": "The pulse is a quick check between monthly reports: the last 7 days against the 7 before, for Google Ads and LinkedIn Ads. It shows spend, impressions, clicks, CTR, CPC, conversions and CPA week over week, and flags a CPA spike, a CTR drop or a spend surge. It doesn't replace the monthly report.",
  "aliases": [
    "paid ads pulse",
    "weekly ads pulse",
    "weekly paid report",
    "week over week ads",
    "intra-month ads report",
    "quick ads check"
  ],
  "engine": "paid_ads",
  "agents": [
    {
      "id": "paid-ads-pulse",
      "page": "https://nexus.effiqs.com/agents/paid-ads-pulse"
    }
  ],
  "related": [
    {
      "id": "paid-ads-engine",
      "page": "https://nexus.effiqs.com/help/paid-ads-engine"
    },
    {
      "id": "google-ads",
      "page": "https://nexus.effiqs.com/help/google-ads"
    },
    {
      "id": "linkedin-ads",
      "page": "https://nexus.effiqs.com/help/linkedin-ads"
    },
    {
      "id": "paid-ads-strategy",
      "page": "https://nexus.effiqs.com/help/paid-ads-strategy"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The pulse is a quick check between monthly reports: the last 7 days against the 7 before, for Google Ads and LinkedIn Ads. It shows spend, impressions, clicks, CTR, CPC, conversions and CPA week over week, and flags a CPA spike, a CTR drop or a spend surge. It doesn't replace the monthly report.\n\n- **Agent:** Weekly Paid-Ads Pulse (`paid-ads-pulse`)\n- **Model tier:** Haiku · **cost cap per run:** $0.50\n- **Needs:** google_ads, linkedin_ads\n- **Delivered as:** docx"
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. Connect the Google Ads and LinkedIn ad accounts (see the paid ads engine guide).\n2. The paid ads strategy is optional but makes the flags match each campaign's objective."
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "- **\"Run the weekly paid ads pulse.\"** Both channels, last 7 days.\n- **\"Run the weekly paid ads pulse for Google only.\"** If the client runs only one of the two channels, say which, or the run won't start.\n\nYou can also ask for a different window, such as the last 14 days."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "- **\"Schedule the paid ads pulse every Monday at 8am.\"** A heads-up at the start of each week."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Run the weekly paid ads pulse.\"\n- \"Run the weekly paid ads pulse for Google only.\"\n- \"Schedule the paid ads pulse every Monday at 8am.\""
    }
  ],
  "prompts": [
    {
      "text": "Run the weekly paid ads pulse.",
      "tool": "enqueue_run"
    },
    {
      "text": "Run the weekly paid ads pulse for Google only.",
      "tool": "enqueue_run"
    },
    {
      "text": "Schedule the paid ads pulse every Monday at 8am.",
      "tool": "create_schedule"
    }
  ],
  "page": "https://nexus.effiqs.com/help/paid-ads-pulse",
  "markdown": "https://nexus.effiqs.com/help/paid-ads-pulse.md"
}