{
  "@type": "help_guide",
  "id": "linkedin-ads",
  "title": "LinkedIn Ads reports and audits",
  "kind": "agent",
  "summary": "Two LinkedIn Ads reports: a monthly report for an ongoing retainer, and a one-time audit before an engagement starts. Both read the client's LinkedIn ad account and grade it against the paid ads strategy. Both are read-only: Nexus can't change LinkedIn campaigns, so recommendations come as instructions for a person to apply.",
  "aliases": [
    "linkedin ads",
    "linkedin ads report",
    "linkedin monthly",
    "linkedin ads performance",
    "linkedin audit",
    "linkedin ads audit",
    "linkedin baseline",
    "campaign manager"
  ],
  "engine": "paid_ads",
  "agents": [
    {
      "id": "linkedin-ads-monthly",
      "page": "https://nexus.effiqs.com/agents/linkedin-ads-monthly"
    },
    {
      "id": "linkedin-ads-audit",
      "page": "https://nexus.effiqs.com/agents/linkedin-ads-audit"
    }
  ],
  "related": [
    {
      "id": "paid-ads-engine",
      "page": "https://nexus.effiqs.com/help/paid-ads-engine"
    },
    {
      "id": "paid-ads-strategy",
      "page": "https://nexus.effiqs.com/help/paid-ads-strategy"
    },
    {
      "id": "ads-optimization",
      "page": "https://nexus.effiqs.com/help/ads-optimization"
    },
    {
      "id": "paid-ads-pulse",
      "page": "https://nexus.effiqs.com/help/paid-ads-pulse"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "Two LinkedIn Ads reports: a monthly report for an ongoing retainer, and a one-time audit before an engagement starts. Both read the client's LinkedIn ad account and grade it against the paid ads strategy. Both are read-only: Nexus can't change LinkedIn campaigns, so recommendations come as instructions for a person to apply."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. ✋ Give Nexus the ad account: **\"Add their LinkedIn ad account 123456789.\"** The ID is the number in the Campaign Manager URL; the full URL works too.\n2. Build the paid ads strategy first, so campaigns are graded against the client's targets."
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "**Monthly report.** **\"Run the LinkedIn Ads monthly report.\"** What's working, what to scale and what to test next, compared with the previous period, including the audience breakdowns LinkedIn offers (job function, seniority, company size and so on). It defaults to last month; name dates for another range.\n\n- **Agent:** LinkedIn Ads Monthly Report (`linkedin-ads-monthly`)\n- **Model tier:** Haiku · **cost cap per run:** $0.75\n- **Needs:** linkedin_ads\n- **Delivered as:** docx\n\n**Audit.** **\"Run a LinkedIn Ads audit.\"** A one-time critical look: loose targeting, impressions outside the ICP, objectives that don't match outcomes, too little creative variety, structure. Findings are framed as questions to confirm with the client. It covers the last 90 days.\n\n- **Agent:** LinkedIn Ads Audit (`linkedin-ads-audit`)\n- **Model tier:** Haiku · **cost cap per run:** $1.50\n- **Needs:** linkedin_ads\n- **Delivered as:** docx\n\nIf the client has more than one LinkedIn ad account, say which one."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "- **\"Schedule the LinkedIn Ads monthly report on the 1st of every month at 9am.\"** keeps the retainer report coming.\n- ✋ After applying recommendations by hand, tell Nexus what you changed so the result is measured: **\"We applied the LinkedIn instructions: we narrowed the targeting.\"**"
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **The report can't read the account.** Nexus quotes LinkedIn's error. Check the account ID first.\n- **The report grades against generic numbers.** There's no paid ads strategy yet."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Add their LinkedIn ad account 123456789.\"\n- \"Run the LinkedIn Ads monthly report.\"\n- \"Run a LinkedIn Ads audit.\"\n- \"Schedule the LinkedIn Ads monthly report on the 1st of every month at 9am.\"\n- \"We applied the LinkedIn instructions: we narrowed the targeting.\""
    }
  ],
  "prompts": [
    {
      "text": "Add their LinkedIn ad account 123456789.",
      "tool": "add_data_source"
    },
    {
      "text": "Run the LinkedIn Ads monthly report.",
      "tool": "enqueue_run"
    },
    {
      "text": "Run a LinkedIn Ads audit.",
      "tool": "enqueue_run"
    },
    {
      "text": "Schedule the LinkedIn Ads monthly report on the 1st of every month at 9am.",
      "tool": "create_schedule"
    },
    {
      "text": "We applied the LinkedIn instructions: we narrowed the targeting.",
      "tool": "record_ads_change_applied"
    }
  ],
  "page": "https://nexus.effiqs.com/help/linkedin-ads",
  "markdown": "https://nexus.effiqs.com/help/linkedin-ads.md"
}