{
  "@type": "help_guide",
  "id": "keyword-universe",
  "title": "Keyword universe",
  "kind": "feature",
  "summary": "The keyword universe is every keyword Nexus tracks for the client, grouped into keyword themes, with search volume, intent and relevance. Briefs, internal links, rank tracking and the calendar use it.",
  "aliases": [
    "keywords",
    "keyword research",
    "keyword universe",
    "search volumes",
    "keyword list",
    "add keywords"
  ],
  "engine": "content",
  "agents": [
    {
      "id": "keyword-research",
      "page": "https://nexus.effiqs.com/agents/keyword-research"
    }
  ],
  "related": [
    {
      "id": "content-strategy",
      "page": "https://nexus.effiqs.com/help/content-strategy"
    },
    {
      "id": "client-settings",
      "page": "https://nexus.effiqs.com/help/client-settings"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The keyword universe is every keyword Nexus tracks for the client, grouped into keyword themes, with search volume, intent and relevance. Briefs, internal links, rank tracking and the calendar use it."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. Set the client's country and language first (client settings).\n2. **\"Run keyword research.\"** Volumes come from Google's Keyword Planner even if the client has no Google Ads account."
    },
    {
      "heading": "Check and curate",
      "key": "check-and-curate",
      "markdown": "- **\"Open the keyword universe dashboard.\"** Sort and filter by theme; edit relevance and intent in place.\n- Add a theme without a rebuild: **\"Add a keyword theme for fleet maintenance with these keywords: [list].\"**\n- Remove some: **\"Remove the keywords about payroll.\"**\n- Missing volumes: **\"Fill in the keyword volumes.\"**"
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Run keyword research.\"\n- \"Open the keyword universe dashboard.\"\n- \"Add a keyword theme for fleet maintenance with these keywords: [list].\"\n- \"Remove the keywords about payroll.\"\n- \"Fill in the keyword volumes.\""
    }
  ],
  "prompts": [
    {
      "text": "Run keyword research.",
      "tool": "enqueue_run"
    },
    {
      "text": "Open the keyword universe dashboard.",
      "tool": "read_keyword_universe"
    },
    {
      "text": "Add a keyword theme for fleet maintenance with these keywords: [list].",
      "tool": "update_keyword_universe"
    },
    {
      "text": "Remove the keywords about payroll.",
      "tool": "update_keyword_universe"
    },
    {
      "text": "Fill in the keyword volumes.",
      "tool": "fill_keyword_volumes"
    }
  ],
  "page": "https://nexus.effiqs.com/help/keyword-universe",
  "markdown": "https://nexus.effiqs.com/help/keyword-universe.md"
}