# Google Ads reports, audits and optimization

## What it does

Nexus has two kinds of Google Ads work. The reports: a monthly retainer report and a one-time audit. The optimization team: agents that read the account, explain it and recommend changes, then a gated path that turns approved recommendations into exact, reversible changes. Nothing goes live without a "yes".

## Set it up

1. ✋ Give Nexus the account: **"Their Google Ads customer ID is 123-456-7890."**
2. Build the paid ads strategy first, so reports grade against the client's targets (see the paid ads strategy guide).

## Use it

**Monthly report.** **"Run the Google Ads monthly report."** What's working, what to scale and what to test next, compared with the previous period. It defaults to last month; name dates for another range.

- **Agent:** Google Ads Monthly Report (`google-ads-monthly`)
- **Model tier:** Haiku · **cost cap per run:** $1.00
- **Needs:** google_ads
- **Delivered as:** docx

**Audit.** **"Run a Google Ads audit."** A one-time critical look before an engagement starts: wasted spend, off-target traffic, tracking gaps, structure. Findings are framed as questions to confirm with the client. It covers the last 90 days.

- **Agent:** Google Ads Audit (`google-ads-audit`)
- **Model tier:** Haiku · **cost cap per run:** $2.00
- **Needs:** google_ads
- **Delivered as:** docx

**Optimize.** **"Optimize their Google Ads."** Nexus runs three agents in order and stops at the recommendations for you to review:

1. The inspector reads the account and lists the facts and issues.

- **Agent:** Google Ads Inspector (`google-ads-inspector`)
- **Model tier:** Haiku · **cost cap per run:** $1.50
- **Needs:** google_ads

2. The analyst explains why performance behaves as it does. Thin data is marked "watch".

- **Agent:** Google Ads Analyst (`google-ads-analyst`)
- **Model tier:** Sonnet · **cost cap per run:** $2.00
- **Needs:** google_ads_snapshot, google_ads

3. The strategist writes ranked recommendations with risk and confidence, graded against the paid ads strategy.

- **Agent:** Google Ads Strategist (`google-ads-strategist`)
- **Model tier:** Sonnet · **cost cap per run:** $2.50
- **Needs:** google_ads_snapshot, google_ads

**Landing pages.** **"Audit the Google Ads landing pages."** Scores message match, landing-page experience, page speed and conversion. It separates fixes in Google Ads from page edits for the site team.

- **Agent:** Google Ads Landing-Page Audit (`google-ads-lp-audit`)
- **Model tier:** Sonnet · **cost cap per run:** $2.00
- **Needs:** web_crawl, pagespeed_insights · **uses when connected:** google_ads_snapshot, google_ads

## Review and apply the changes

1. **"Show the pending ad recommendations."** Grouped by risk.
2. ✋ **"Approve the low-risk ad recommendations."** or name the ones you want. Nexus shows what it will approve, then asks to confirm. **"Dismiss all the ad recommendations."** clears the ones you don't want.
3. **"Build the change set from the recommendations."** The exact changes. Nothing is touched.
4. **"QA the change set."** Checks validation, guardrails, ad policy and the rollback plan.
5. ✋ **"Push the Google Ads changes."** Shows the change plan and the rollback plan. Changes apply only after you say yes. Approved changes are applied through Nexus when live apply is turned on for your account; otherwise you apply them by hand from the plan.

## Maintain

- **"Schedule the Google Ads strategist monthly."** Recommendations are saved every run, so a scheduled run gives you a list to approve. Run the inspector on the same schedule, first, so the strategist reads fresh data.
- **"Which Google Ads levers are proven?"** Every applied change, measured as helped, hurt or neutral.
- **"Show the Google Ads dashboard."** Account health, issues, pending recommendations and experiments. **"Refresh the Google Ads dashboard."** after a new inspector or strategist run.

## Troubleshooting

- **The dashboard is empty.** No inspector run yet. Say **"Optimize their Google Ads."**
- **A report can't read the account.** Nexus quotes the error from Google. Check the customer ID first; it's the 10-digit number at the top of the Google Ads account.
- **The push preview says Nexus's Google Ads access isn't approved for live changes.** The message names where that access is set. Until it is, apply the changes by hand in Google Ads.

## Prompts

- "Their Google Ads customer ID is 123-456-7890."
- "Run the Google Ads monthly report."
- "Run a Google Ads audit."
- "Optimize their Google Ads."
- "Audit the Google Ads landing pages."
- "Show the pending ad recommendations."
- "Approve the low-risk ad recommendations."
- "Dismiss all the ad recommendations."
- "Build the change set from the recommendations."
- "QA the change set."
- "Push the Google Ads changes."
- "Schedule the Google Ads strategist monthly."
- "Which Google Ads levers are proven?"
- "Show the Google Ads dashboard."
- "Refresh the Google Ads dashboard."