# Glossary

## What it does

The words Nexus uses, and what each one means.

## Terms

- **Pillar:** a topic the client owns. Pillars are defined in the content strategy.
- **Pillar page:** the main page for a pillar, the one every article under that pillar links to.
- **Supporting page:** a page or article filed under a pillar.
- **Keyword theme:** a group of related keywords in the keyword universe. Each pillar lists its themes.
- **Keyword universe:** every keyword Nexus tracks for the client, with search volume and relevance.
- **G2M:** the client's go-to-market strategy: positioning, ideal customer, offer and tone. Every piece reads it.
- **Brief:** the plan for one article: angle, sections, the links and evidence assigned to each section.
- **Content record:** one piece's page in Nexus, where you review and edit every field (title, slug, meta, body, images).
- **Company Social:** the company's own channels (LinkedIn page, Instagram, Facebook, Google Business).
- **Thought Leadership:** an author's posts on their own personal LinkedIn.
- **Guardrail:** a rule every piece must follow, such as "never mention pricing".
- **Knowledge gap:** a question Nexus asks about the client; answering it makes later pieces more specific.
- **Preview / confirm:** bulk changes show a preview first and change nothing until you confirm.