{
  "@type": "help_guide",
  "id": "glossary",
  "title": "Glossary",
  "kind": "basics",
  "summary": "The words Nexus uses, and what each one means.",
  "aliases": [
    "terms",
    "definitions",
    "what does pillar mean",
    "what is a pillar",
    "what is a supporting page",
    "vocabulary"
  ],
  "engine": null,
  "agents": [],
  "related": [
    {
      "id": "how-to-ask-nexus",
      "page": "https://nexus.effiqs.com/help/how-to-ask-nexus"
    },
    {
      "id": "content-strategy",
      "page": "https://nexus.effiqs.com/help/content-strategy"
    }
  ],
  "reviewed": "2026-10-14",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The words Nexus uses, and what each one means."
    },
    {
      "heading": "Terms",
      "key": "terms",
      "markdown": "- **Pillar:** a topic the client owns. Pillars are defined in the content strategy.\n- **Pillar page:** the main page for a pillar, the one every article under that pillar links to.\n- **Supporting page:** a page or article filed under a pillar.\n- **Keyword theme:** a group of related keywords in the keyword universe. Each pillar lists its themes.\n- **Keyword universe:** every keyword Nexus tracks for the client, with search volume and relevance.\n- **G2M:** the client's go-to-market strategy: positioning, ideal customer, offer and tone. Every piece reads it.\n- **Brief:** the plan for one article: angle, sections, the links and evidence assigned to each section.\n- **Content record:** one piece's page in Nexus, where you review and edit every field (title, slug, meta, body, images).\n- **Company Social:** the company's own channels (LinkedIn page, Instagram, Facebook, Google Business).\n- **Thought Leadership:** an author's posts on their own personal LinkedIn.\n- **Guardrail:** a rule every piece must follow, such as \"never mention pricing\".\n- **Knowledge gap:** a question Nexus asks about the client; answering it makes later pieces more specific.\n- **Preview / confirm:** bulk changes show a preview first and change nothing until you confirm."
    }
  ],
  "prompts": [],
  "page": "https://nexus.effiqs.com/help/glossary",
  "markdown": "https://nexus.effiqs.com/help/glossary.md"
}