{
  "@type": "help_guide",
  "id": "competitor-monitoring",
  "title": "Competitor monitoring",
  "kind": "agent",
  "summary": "Two research agents watch the client's competitors. The competitor sweep reports what each one changed; the UX audit takes apart how their sites turn visitors into sign-ups. Both deliver a branded report to Drive, and both keep their findings so Nexus can answer questions about competitors later.",
  "aliases": [
    "competitor moves",
    "competitor sweep",
    "competitive intelligence",
    "what are competitors doing",
    "competitor ux audit",
    "competitor teardown",
    "competitor onboarding",
    "competitor signup flow"
  ],
  "engine": "brand_amplification",
  "agents": [
    {
      "id": "competitor-moves",
      "page": "https://nexus.effiqs.com/agents/competitor-moves"
    },
    {
      "id": "competitor-ux-audit",
      "page": "https://nexus.effiqs.com/agents/competitor-ux-audit"
    }
  ],
  "related": [
    {
      "id": "brand-amplification-engine",
      "page": "https://nexus.effiqs.com/help/brand-amplification-engine"
    },
    {
      "id": "competitors",
      "page": "https://nexus.effiqs.com/help/competitors"
    },
    {
      "id": "g2m",
      "page": "https://nexus.effiqs.com/help/g2m"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "Two research agents watch the client's competitors. The competitor sweep reports what each one changed; the UX audit takes apart how their sites turn visitors into sign-ups. Both deliver a branded report to Drive, and both keep their findings so Nexus can answer questions about competitors later."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. Make sure the client's G2M lists the competitors. Both agents read the list from it.\n2. Add any that are missing with the Competitors guide, or name them in the request: \"Run a competitor sweep for example.com and example.org.\""
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "**The competitor sweep.** **\"Run a competitor sweep.\"** For each competitor it looks for what changed: launches, positioning or pricing shifts, campaigns, funding and hiring. Each change comes with its evidence, why it matters, and a suggested response for the client. It looks back one month by default; ask for up to six. Add a focus when you have one, for example \"watch their content velocity\".\n\n- **Agent:** Competitor Moves Monthly (`competitor-moves`)\n- **Model tier:** Sonnet · **cost cap per run:** $3.00\n- **Needs:** web_crawl, aeo_probes\n- **Delivered as:** docx\n\n**The competitor UX audit.** **\"Run a competitor UX audit.\"** It covers three things for each competitor: the onboarding sequence (how many steps to a preview, and where the friction is), the copy (headlines and calls to action word for word, and the emotional hooks), and where trust and security messages sit. You get a comparison table, detail per competitor, and recommendations for the client's own funnel.\n\n- **Agent:** Competitor UX Audit (`competitor-ux-audit`)\n- **Model tier:** Sonnet · **cost cap per run:** $3.50\n- **Needs:** web_crawl, aeo_probes\n- **Delivered as:** docx\n\nThe audit reads pages a visitor can reach without signing in. A sign-up that needs an account can't be clicked through, so step counts that need a hands-on walkthrough are marked as such."
    },
    {
      "heading": "Findings on file",
      "key": "findings-on-file",
      "markdown": "- **\"What did the last competitor sweep find?\"** reads the stored findings, for one competitor or all of them.\n- Add something you learned yourself: **\"Note this about example.com: they cut their prices 20%.\"** Don't log what an agent already found; its findings are kept on their own."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "The sweep is meant to run monthly: **\"Schedule the competitor sweep monthly.\"**"
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **The report covers the wrong companies.** The G2M's competitor list is out of date. Update it, or name the competitors in the request.\n- **A step count is marked for a walkthrough.** The flow is behind a sign-up. ✋ Someone has to walk through it by hand."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Run a competitor sweep.\"\n- \"Run a competitor UX audit.\"\n- \"What did the last competitor sweep find?\"\n- \"Note this about example.com: they cut their prices 20%.\"\n- \"Schedule the competitor sweep monthly.\""
    }
  ],
  "prompts": [
    {
      "text": "Run a competitor sweep.",
      "tool": "enqueue_run"
    },
    {
      "text": "Run a competitor UX audit.",
      "tool": "enqueue_run"
    },
    {
      "text": "What did the last competitor sweep find?",
      "tool": "read_competitor_intel"
    },
    {
      "text": "Note this about example.com: they cut their prices 20%.",
      "tool": "record_competitor_research"
    },
    {
      "text": "Schedule the competitor sweep monthly.",
      "tool": "create_schedule"
    }
  ],
  "page": "https://nexus.effiqs.com/help/competitor-monitoring",
  "markdown": "https://nexus.effiqs.com/help/competitor-monitoring.md"
}