# Brand identity

## What it does

The brand identity holds the client's colors, fonts, logos, voice and visual style. Images, carousels, videos and the tone of every piece use it.

## Set it up

1. **"Build the brand identity from their website and this brandbook: [link]."** A stated color in a brandbook beats a color read off an image.
2. ✋ Upload the logo as a transparent PNG (or SVG): drop it in the channel and say **"Save this as the logo."** Add light and dark versions too, so Nexus can pick one by background.

## Check and curate

- **"Open the brand system page."** It shows the palette with contrast scores, type specimens, logos on light and dark, and the tokens.
- Change the brand itself: **"Change the brand's accent color to #0A6CFF."**
- For generated designs only, pin a color: **"Set the accent color to #0A6CFF."** This sets a design-kit override; the brand identity stays as it is.

## Troubleshooting

- **The logo has a box around it.** It isn't transparent. Upload a cut-out PNG.
- **A color is slightly off.** Brand colors stated in a brandbook win; give Nexus the brandbook, or set the color directly.

## Prompts

- "Build the brand identity from their website and this brandbook: [link]."
- "Save this as the logo."
- "Open the brand system page."
- "Change the brand's accent color to #0A6CFF."
- "Set the accent color to #0A6CFF."