{
  "@type": "help_guide",
  "id": "brand-identity",
  "title": "Brand identity",
  "kind": "feature",
  "summary": "The brand identity holds the client's colors, fonts, logos, voice and visual style. Images, carousels, videos and the tone of every piece use it.",
  "aliases": [
    "brand",
    "brand identity",
    "brandbook",
    "brand system",
    "logo",
    "brand colors",
    "brand fonts",
    "design kit"
  ],
  "engine": "content",
  "agents": [
    {
      "id": "brand-identity",
      "page": "https://nexus.effiqs.com/agents/brand-identity"
    }
  ],
  "related": [
    {
      "id": "g2m",
      "page": "https://nexus.effiqs.com/help/g2m"
    },
    {
      "id": "image-library",
      "page": "https://nexus.effiqs.com/help/image-library"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The brand identity holds the client's colors, fonts, logos, voice and visual style. Images, carousels, videos and the tone of every piece use it."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "1. **\"Build the brand identity from their website and this brandbook: [link].\"** A stated color in a brandbook beats a color read off an image.\n2. ✋ Upload the logo as a transparent PNG (or SVG): drop it in the channel and say **\"Save this as the logo.\"** Add light and dark versions too, so Nexus can pick one by background."
    },
    {
      "heading": "Check and curate",
      "key": "check-and-curate",
      "markdown": "- **\"Open the brand system page.\"** It shows the palette with contrast scores, type specimens, logos on light and dark, and the tokens.\n- Change the brand itself: **\"Change the brand's accent color to #0A6CFF.\"**\n- For generated designs only, pin a color: **\"Set the accent color to #0A6CFF.\"** This sets a design-kit override; the brand identity stays as it is."
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **The logo has a box around it.** It isn't transparent. Upload a cut-out PNG.\n- **A color is slightly off.** Brand colors stated in a brandbook win; give Nexus the brandbook, or set the color directly."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Build the brand identity from their website and this brandbook: [link].\"\n- \"Save this as the logo.\"\n- \"Open the brand system page.\"\n- \"Change the brand's accent color to #0A6CFF.\"\n- \"Set the accent color to #0A6CFF.\""
    }
  ],
  "prompts": [
    {
      "text": "Build the brand identity from their website and this brandbook: [link].",
      "tool": "enqueue_run"
    },
    {
      "text": "Save this as the logo.",
      "tool": "update_brand_identity"
    },
    {
      "text": "Open the brand system page.",
      "tool": "open_brand_system_dashboard"
    },
    {
      "text": "Change the brand's accent color to #0A6CFF.",
      "tool": "update_brand_identity"
    },
    {
      "text": "Set the accent color to #0A6CFF.",
      "tool": "update_design_kit"
    }
  ],
  "page": "https://nexus.effiqs.com/help/brand-identity",
  "markdown": "https://nexus.effiqs.com/help/brand-identity.md"
}