{
  "@type": "help_guide",
  "id": "brand-engine",
  "title": "Brand Engine",
  "kind": "engine",
  "summary": "The Brand Engine is the Brand section of the workspace: what every other engine designs and writes with.",
  "aliases": [
    "brand engine",
    "set up the brand engine",
    "brand setup",
    "brand section"
  ],
  "engine": "brand",
  "agents": [],
  "related": [
    {
      "id": "brand-identity",
      "page": "https://nexus.effiqs.com/help/brand-identity"
    },
    {
      "id": "onboarding",
      "page": "https://nexus.effiqs.com/help/onboarding"
    },
    {
      "id": "image-library",
      "page": "https://nexus.effiqs.com/help/image-library"
    }
  ],
  "reviewed": "2026-11-02",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The Brand Engine is the Brand section of the workspace: what every other engine designs and writes with.\n\n- **Brand identity**: the voice, colours, typography and logo, built from your website and any brandbook.\n- **Brand system**: the identity as a design system (the Design Kit), used by every image, carousel, page and document Nexus makes.\n- **Messaging**: the messaging framework, with the value propositions and proof for each persona.\n\nThe brand identity has its own guide, which covers the brand system and the messaging framework too."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "**\"Show the brand engine setup.\"** lists which steps are done and the next one to do. The same checklist is on Roadmap › Onboarding in the app.\n\n1. **Website** — Your website URL.\n2. **Brand identity** — Build it from the website and any brandbook (brand-identity agent).\n3. **Messaging framework** _(optional)_ — Build the messaging framework (value propositions and proof per persona), or import your own.\n4. **Image library** _(optional)_ — Connect your photo folder: real photos for designs and posts."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"Show the brand engine setup.\""
    }
  ],
  "prompts": [
    {
      "text": "Show the brand engine setup.",
      "tool": "read_engine_setup"
    }
  ],
  "page": "https://nexus.effiqs.com/help/brand-engine",
  "markdown": "https://nexus.effiqs.com/help/brand-engine.md"
}