# AEO/SEO Engine

## What it does

The AEO/SEO Engine tracks how the client shows up in Google and in AI answers (ChatGPT, Perplexity, Claude, Gemini), reports on it every month, and turns what it finds into work: content to write, pages to refresh, technical fixes, and places to get mentioned.

## Set it up

Work through these in order. **"What's left to set up for the AEO/SEO engine?"** shows which are done for the client, with the next one to do.

1. **Website** — Give the client's website URL.
2. **Google Search Console** — Grant access (or add the Google account your Nexus team gave you to the property). One grant covers GA4 too.
3. **Google Analytics 4** _(optional)_ — Same Google grant as Search Console; give the GA4 property id if it isn't detected.
4. **Market (country + language)** — Primary country + language (keyword research needs both).
5. **Keyword universe** — Run keyword research.
6. **Tracked AI questions (prompt library)** — Build the buyer questions AI engines are asked.
7. **Competitors to track** _(optional)_ — Name 3-6 competitors so share of AI answers can be measured.
8. **Bing Webmaster Tools (Copilot data)** _(optional)_ — Verify the site in Bing Webmaster Tools and import its AI Performance report.

Steps marked ✋ need a person:

- ✋ Give Nexus Search Console access: add the Google account your Nexus team gave you as a user on the property, or sign in through the link Nexus posts. One grant covers GA4 too (see the Search Console and Analytics guide).
- ✋ Name 3 to 6 competitors, so Nexus can measure who wins the AI answers.
- ✋ Optional: verify the site in Bing Webmaster Tools and share its AI Performance export (see the tracked AI questions guide).

Then **"Turn on the AEO/SEO engine."** Nexus shows what it will schedule and waits for your approval. It only schedules what the client can support:

- the monthly SEO report (site health, keyword rankings, content performance),
- monthly AI visibility, plus weekly AI-visibility checks,
- a monthly content-gap report,
- a quarterly technical SEO audit and AI-visibility scorecard.

The same approval builds the tracked AI questions if there are none, and starts keyword research if there is no keyword universe. Keyword research takes a few minutes; the reply says what is ready, what is still running, and what needs a fix.

## Use it

- **"Write the search and AI visibility report for last month."** One Google Doc per month: share of AI answers against competitors, Google organic, what was shipped, what moved, where the client is losing, and next month's plan.
- **"Show the SEO dashboard."** The live dashboard for the client.
- **"Send me the search visibility dashboard link."** The client-safe search and AI visibility dashboard.
- **"What should we do next for their SEO?"** One prioritized action list from everything the reports found. See the SEO and AI visibility actions guide.

## Maintain

- Reports, AI-visibility checks and audits run on their schedules once the engine is on.
- Your Nexus team reviews the monthly report and the weekly SEO actions before anything changes.
- **"What have we done for their SEO this month?"** lists what was published, refreshed, fixed and measured.
- Each quarter: **"Build the QBR pack for last quarter."**

## Troubleshooting

- **No SEO report was scheduled.** Search Console isn't connected. Connect it, then turn the engine on again.
- **Keyword research didn't start.** The client has no country or language. Set them: **"Their primary country is the United States and their language is English."**
- **The AI-visibility rate moved but the report says "no significant change".** The change is within the margin of error for that number of answers. Nexus only calls a change real when it is significant.

## Prompts

- "What's left to set up for the AEO/SEO engine?"
- "Turn on the AEO/SEO engine."
- "Write the search and AI visibility report for last month."
- "Show the SEO dashboard."
- "Send me the search visibility dashboard link."
- "What should we do next for their SEO?"
- "What have we done for their SEO this month?"
- "Build the QBR pack for last quarter."
- "Their primary country is the United States and their language is English."