{
  "@type": "help_guide",
  "id": "aeo-seo-engine",
  "title": "AEO/SEO Engine",
  "kind": "engine",
  "summary": "The AEO/SEO Engine tracks how the client shows up in Google and in AI answers (ChatGPT, Perplexity, Claude, Gemini), reports on it every month, and turns what it finds into work: content to write, pages to refresh, technical fixes, and places to get mentioned.",
  "aliases": [
    "aeo/seo engine",
    "seo engine",
    "aeo engine",
    "seo program",
    "set up seo",
    "monthly seo reports",
    "ai search visibility",
    "organic search",
    "turn on seo"
  ],
  "engine": "aeo_seo",
  "agents": [],
  "related": [
    {
      "id": "search-measurement",
      "page": "https://nexus.effiqs.com/help/search-measurement"
    },
    {
      "id": "keyword-universe",
      "page": "https://nexus.effiqs.com/help/keyword-universe"
    },
    {
      "id": "competitors",
      "page": "https://nexus.effiqs.com/help/competitors"
    },
    {
      "id": "aeo-prompt-library",
      "page": "https://nexus.effiqs.com/help/aeo-prompt-library"
    },
    {
      "id": "seo-actions",
      "page": "https://nexus.effiqs.com/help/seo-actions"
    },
    {
      "id": "seo-reports",
      "page": "https://nexus.effiqs.com/help/seo-reports"
    },
    {
      "id": "aeo-visibility",
      "page": "https://nexus.effiqs.com/help/aeo-visibility"
    },
    {
      "id": "content-engine",
      "page": "https://nexus.effiqs.com/help/content-engine"
    }
  ],
  "reviewed": "2026-10-15",
  "sections": [
    {
      "heading": "What it does",
      "key": "what-it-does",
      "markdown": "The AEO/SEO Engine tracks how the client shows up in Google and in AI answers (ChatGPT, Perplexity, Claude, Gemini), reports on it every month, and turns what it finds into work: content to write, pages to refresh, technical fixes, and places to get mentioned."
    },
    {
      "heading": "Set it up",
      "key": "set-it-up",
      "markdown": "Work through these in order. **\"What's left to set up for the AEO/SEO engine?\"** shows which are done for the client, with the next one to do.\n\n1. **Website** — Give the client's website URL.\n2. **Google Search Console** — Grant access (or add the Google account your Nexus team gave you to the property). One grant covers GA4 too.\n3. **Google Analytics 4** _(optional)_ — Same Google grant as Search Console; give the GA4 property id if it isn't detected.\n4. **Market (country + language)** — Primary country + language (keyword research needs both).\n5. **Keyword universe** — Run keyword research.\n6. **Tracked AI questions (prompt library)** — Build the buyer questions AI engines are asked.\n7. **Competitors to track** _(optional)_ — Name 3-6 competitors so share of AI answers can be measured.\n8. **Bing Webmaster Tools (Copilot data)** _(optional)_ — Verify the site in Bing Webmaster Tools and import its AI Performance report.\n\nSteps marked ✋ need a person:\n\n- ✋ Give Nexus Search Console access: add the Google account your Nexus team gave you as a user on the property, or sign in through the link Nexus posts. One grant covers GA4 too (see the Search Console and Analytics guide).\n- ✋ Name 3 to 6 competitors, so Nexus can measure who wins the AI answers.\n- ✋ Optional: verify the site in Bing Webmaster Tools and share its AI Performance export (see the tracked AI questions guide).\n\nThen **\"Turn on the AEO/SEO engine.\"** Nexus shows what it will schedule and waits for your approval. It only schedules what the client can support:\n\n- the monthly SEO report (site health, keyword rankings, content performance),\n- monthly AI visibility, plus weekly AI-visibility checks,\n- a monthly content-gap report,\n- a quarterly technical SEO audit and AI-visibility scorecard.\n\nThe same approval builds the tracked AI questions if there are none, and starts keyword research if there is no keyword universe. Keyword research takes a few minutes; the reply says what is ready, what is still running, and what needs a fix."
    },
    {
      "heading": "Use it",
      "key": "use-it",
      "markdown": "- **\"Write the search and AI visibility report for last month.\"** One Google Doc per month: share of AI answers against competitors, Google organic, what was shipped, what moved, where the client is losing, and next month's plan.\n- **\"Show the SEO dashboard.\"** The live dashboard for the client.\n- **\"Send me the search visibility dashboard link.\"** The client-safe search and AI visibility dashboard.\n- **\"What should we do next for their SEO?\"** One prioritized action list from everything the reports found. See the SEO and AI visibility actions guide."
    },
    {
      "heading": "Maintain",
      "key": "maintain",
      "markdown": "- Reports, AI-visibility checks and audits run on their schedules once the engine is on.\n- Your Nexus team reviews the monthly report and the weekly SEO actions before anything changes.\n- **\"What have we done for their SEO this month?\"** lists what was published, refreshed, fixed and measured.\n- Each quarter: **\"Build the QBR pack for last quarter.\"**"
    },
    {
      "heading": "Troubleshooting",
      "key": "troubleshooting",
      "markdown": "- **No SEO report was scheduled.** Search Console isn't connected. Connect it, then turn the engine on again.\n- **Keyword research didn't start.** The client has no country or language. Set them: **\"Their primary country is the United States and their language is English.\"**\n- **The AI-visibility rate moved but the report says \"no significant change\".** The change is within the margin of error for that number of answers. Nexus only calls a change real when it is significant."
    },
    {
      "heading": "Prompts",
      "key": "prompts",
      "markdown": "- \"What's left to set up for the AEO/SEO engine?\"\n- \"Turn on the AEO/SEO engine.\"\n- \"Write the search and AI visibility report for last month.\"\n- \"Show the SEO dashboard.\"\n- \"Send me the search visibility dashboard link.\"\n- \"What should we do next for their SEO?\"\n- \"What have we done for their SEO this month?\"\n- \"Build the QBR pack for last quarter.\"\n- \"Their primary country is the United States and their language is English.\""
    }
  ],
  "prompts": [
    {
      "text": "What's left to set up for the AEO/SEO engine?",
      "tool": "read_engine_setup"
    },
    {
      "text": "Turn on the AEO/SEO engine.",
      "tool": "set_aeo_seo_engine"
    },
    {
      "text": "Write the search and AI visibility report for last month.",
      "tool": "compose_search_visibility_report"
    },
    {
      "text": "Show the SEO dashboard.",
      "tool": "read_seo_dashboard"
    },
    {
      "text": "Send me the search visibility dashboard link.",
      "tool": "search_visibility_dashboard_link"
    },
    {
      "text": "What should we do next for their SEO?",
      "tool": "plan_seo_actions"
    },
    {
      "text": "What have we done for their SEO this month?",
      "tool": "read_seo_work_log"
    },
    {
      "text": "Build the QBR pack for last quarter.",
      "tool": "compose_qbr_pack"
    },
    {
      "text": "Their primary country is the United States and their language is English.",
      "tool": "set_client_metadata"
    }
  ],
  "page": "https://nexus.effiqs.com/help/aeo-seo-engine",
  "markdown": "https://nexus.effiqs.com/help/aeo-seo-engine.md"
}