{
  "@type": "discipline",
  "key": "paid",
  "label": "Paid media",
  "eyebrow": "Google · LinkedIn · Meta",
  "summary": "Monthly diagnostics graded against the client's own strategy, a campaign builder that ships paused, and an optimization engine with earned autonomy.",
  "agents": [
    "google-ads-monthly",
    "google-ads-audit",
    "google-ads-inspector",
    "google-ads-analyst",
    "google-ads-strategist",
    "google-ads-lp-audit",
    "linkedin-ads-monthly",
    "linkedin-ads-audit",
    "meta-social",
    "paid-ads-pulse"
  ],
  "tools": [
    "Cross-channel optimization engine (measure → diagnose → recommend → approve)",
    "Campaign builder that ships PAUSED for review",
    "Experiment ledger with settled verdicts",
    "Autonomy earned per action, never granted by default"
  ],
  "edges": {
    "out": [],
    "in": [
      {
        "from": "agent:google-ads-monthly",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-audit",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-inspector",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-analyst",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:google-ads-lp-audit",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:linkedin-ads-monthly",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:linkedin-ads-audit",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:meta-social",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:paid-ads-pulse",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": [
      {
        "date": "2026-09-01",
        "title": "Statistical power gates every ads verdict",
        "summary": "A change is called helped or hurt only with enough conversions or clicks behind it; underpowered results stay inconclusive and never unlock unattended execution.",
        "entity": "disciplines/paid"
      }
    ]
  },
  "page": "https://nexus.effiqs.com/disciplines/paid"
}