{
  "@type": "discipline",
  "key": "demand",
  "label": "Lead intelligence & CRM",
  "eyebrow": "ABM done properly",
  "summary": "Refine the ICP against what actually closed, discover look-alike accounts, enrich with competitive context, find the buying committee, and push to HubSpot behind an approval gate.",
  "agents": [
    "lead-icp-refine",
    "lead-account-discovery",
    "lead-account-enrichment",
    "lead-contact-discovery",
    "hubspot-hygiene",
    "hubspot-implementation"
  ],
  "tools": [
    "Review dashboard + editable target Sheet",
    "Two-phase HubSpot push with session rollback",
    "Live deal-pipeline dashboard"
  ],
  "edges": {
    "out": [],
    "in": [
      {
        "from": "agent:lead-icp-refine",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:lead-account-discovery",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:lead-account-enrichment",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:lead-contact-discovery",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:hubspot-hygiene",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:hubspot-implementation",
        "to": "discipline:demand",
        "kind": "agent_discipline"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": []
  },
  "page": "https://nexus.effiqs.com/disciplines/demand"
}