{
  "@type": "agent",
  "id": "paid-ads-strategy",
  "name": "Paid Ads Strategy",
  "label": "Paid-ads strategy",
  "description": "Produces clients/<id>/paid-ads-strategy.json — the per-client config artifact defining campaign-objective taxonomy, KPI hierarchies, industry benchmarks, client-specific targets, and red-flag thresholds. Read by every paid-media reporter (linkedin-ads-monthly, google-ads-monthly, meta-social, audits) as CLIENT CONTEXT so monthly reports grade against objective-aware benchmarks instead of generic thresholds. Refresh quarterly.",
  "summary": "Objective-by-channel benchmarks and client targets that grade every paid report.",
  "deliverable": "The paid-ads strategy: per-objective KPIs, benchmarks, client targets and red-flag thresholds.",
  "discipline": "strategy",
  "model": "claude-sonnet-4-6",
  "tier": "reasoning",
  "maxUsd": 4,
  "maxToolCalls": 60,
  "deliveryFormat": "docx",
  "requiredConnectors": [
    "web_crawl",
    "industry_benchmarks"
  ],
  "optionalConnectors": [],
  "prerequisites": [
    "g2m-discovery"
  ],
  "dashboards": [],
  "edges": {
    "out": [
      {
        "from": "agent:paid-ads-strategy",
        "to": "discipline:strategy",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:paid-ads-strategy",
        "to": "connector:web_crawl",
        "kind": "agent_requires"
      },
      {
        "from": "agent:paid-ads-strategy",
        "to": "connector:industry_benchmarks",
        "kind": "agent_requires"
      },
      {
        "from": "agent:paid-ads-strategy",
        "to": "agent:g2m-discovery",
        "kind": "agent_prerequisite"
      },
      {
        "from": "agent:paid-ads-strategy",
        "to": "deliverable:docx",
        "kind": "agent_deliverable"
      }
    ],
    "in": [
      {
        "from": "agent:google-ads-monthly",
        "to": "agent:paid-ads-strategy",
        "kind": "agent_prerequisite"
      },
      {
        "from": "agent:google-ads-strategist",
        "to": "agent:paid-ads-strategy",
        "kind": "agent_prerequisite"
      },
      {
        "from": "agent:linkedin-ads-monthly",
        "to": "agent:paid-ads-strategy",
        "kind": "agent_prerequisite"
      },
      {
        "from": "objective:paid",
        "to": "agent:paid-ads-strategy",
        "kind": "objective_agent"
      },
      {
        "from": "objective:foundation",
        "to": "agent:paid-ads-strategy",
        "kind": "objective_agent"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": []
  },
  "page": "https://nexus.effiqs.com/agents/paid-ads-strategy"
}