{
  "@type": "agent",
  "id": "paid-ads-pulse",
  "name": "Weekly Paid-Ads Pulse",
  "label": "Paid-ads pulse",
  "description": "Lightweight weekly pulse BETWEEN the monthly paid reports — week-over-week deltas across Google Ads + LinkedIn Ads (spend, impressions, clicks, CTR, CPC, conversions, CPA) with anomaly flags (CPA spike, CTR collapse, spend surge). Defaults to last 7 days vs prior 7. Reads the client's paid-ads-strategy for objective-aware flagging. NOT the monthly report — a fast heads-up to catch movement early.",
  "summary": "A short cross-channel pulse between the monthly deep reports.",
  "deliverable": "A weekly cross-channel paid pulse with week-over-week deltas.",
  "discipline": "paid",
  "model": "claude-haiku-4-5-20251001",
  "tier": "fast",
  "maxUsd": 0.5,
  "maxToolCalls": 20,
  "deliveryFormat": "docx",
  "requiredConnectors": [
    "google_ads",
    "linkedin_ads"
  ],
  "optionalConnectors": [],
  "prerequisites": [],
  "dashboards": [],
  "edges": {
    "out": [
      {
        "from": "agent:paid-ads-pulse",
        "to": "discipline:paid",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:paid-ads-pulse",
        "to": "connector:google_ads",
        "kind": "agent_requires"
      },
      {
        "from": "agent:paid-ads-pulse",
        "to": "connector:linkedin_ads",
        "kind": "agent_requires"
      },
      {
        "from": "agent:paid-ads-pulse",
        "to": "deliverable:docx",
        "kind": "agent_deliverable"
      }
    ],
    "in": [
      {
        "from": "objective:paid",
        "to": "agent:paid-ads-pulse",
        "kind": "objective_agent"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": []
  },
  "page": "https://nexus.effiqs.com/agents/paid-ads-pulse"
}