{
  "@type": "agent",
  "id": "brand-identity",
  "name": "Brand Identity",
  "label": "Brand identity",
  "description": "One-shot strategic brand identity synthesis. Extracts from a brandbook (Google Doc or PDF on Drive) when provided; falls back to website crawl + G2M strategy when not. Produces brand essence, archetype, tone, visual identity (extracted color palette + typography), messaging pillars, audiences, competitive positioning, and a gaps list of low-confidence assumptions. Output is a branded DOCX with color swatches plus a persisted JSON at clients/<id>/brand-identity.json that auto-injects into every other agent's CLIENT CONTEXT.",
  "summary": "Extracts colors, type, voice, pillars and imagery rules into a reusable brand model.",
  "deliverable": "A brand-identity model (colors, fonts, voice, pillars, logos) plus a branded brand book.",
  "discipline": "strategy",
  "model": "claude-haiku-4-5-20251001",
  "tier": "fast",
  "maxUsd": 4,
  "maxToolCalls": 50,
  "deliveryFormat": "docx",
  "requiredConnectors": [
    "web_crawl"
  ],
  "optionalConnectors": [],
  "prerequisites": [],
  "dashboards": [],
  "edges": {
    "out": [
      {
        "from": "agent:brand-identity",
        "to": "discipline:strategy",
        "kind": "agent_discipline"
      },
      {
        "from": "agent:brand-identity",
        "to": "connector:web_crawl",
        "kind": "agent_requires"
      },
      {
        "from": "agent:brand-identity",
        "to": "deliverable:docx",
        "kind": "agent_deliverable"
      }
    ],
    "in": [
      {
        "from": "agent:creative-design",
        "to": "agent:brand-identity",
        "kind": "agent_prerequisite"
      },
      {
        "from": "objective:foundation",
        "to": "agent:brand-identity",
        "kind": "objective_agent"
      },
      {
        "from": "audience:agency",
        "to": "agent:brand-identity",
        "kind": "audience_starting"
      }
    ]
  },
  "evidence": {
    "samples": [],
    "shipped": []
  },
  "page": "https://nexus.effiqs.com/agents/brand-identity"
}